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When adding content to a site, it is important to focus on the semantic core, which includes queries of different frequencies. The frequency of requests can be divided into high, medium and low. Depending on the niche, what is a high-frequency query for one topic may be a low-frequency one for another.
If you include all low-frequency queries in the semantic core, this will require creating separate pages and sections of the site for each query. This increases the workload and cost of maintaining the site.
Sites that target mid- and high-volume queries can also be displayed to users entering less popular queries.
However, in some cases it makes sense to implement low-frequency queries into the semantic core. Let's consider two sites with the same theme. Both sites have many competitors. The first site promotes pages for high-frequency queries, and the second for low-frequency queries. The first site uses popular queries that are already actively used by competitors who have extensive experience and budget for SEO. This makes the task of getting to the top difficult.
Sites that have been on the market for a long time usually work less actively with low-frequency queries. This makes a promotion strategy using such queries more effective in a short time for a new site. Over time, such a page can take good positions for low-frequency queries and begin to bring stable traffic.
Another advantage of promoting low-frequency queries is low costs. There is no need to purchase links to the site; promotion is carried out thanks to high-quality content. If the site owner is ready to learn the basics of SEO, you can do without involving specialists.
To search for low-frequency queries, you can use special search engine services that will help filter out less popular queries. It is important to focus on these queries when creating content, adding key phrases 1-3 times in the text. After posting content, you should monitor the dynamics of queries, adjusting or replacing keywords if necessary.
If you have questions about SEO promotion, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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