Cutting costs is the first solution that comes to the minds of business leaders in times of crisis. After all, the company’s main goal in such situations is to maintain stability and survive. This often leads to a reduction in the budget for website promotion. However, such a step is rarely justified. In this article I will tell you how the crisis affects website promotion, and what role SEO plays during these periods.
How the crisis affects competition in search results
Let's take a look at the current SEO landscape. Two main points can be highlighted:
- Many companies are cutting back on their promotional costs.
- Advertising platforms such as Google no longer offer contextual advertising.
The first implies a decrease in competition. Getting to the TOP is becoming easier. The second point is that more traffic now comes from organic search results on Google. Previously, users often clicked on contextual ads, but now all the traffic is received by sites that are actively involved in SEO. These changes mean that advertising in other channels becomes less profitable. The cost of clicks is rising, and many advertising campaigns are becoming ineffective. Thus, several obvious but very important conclusions become relevant.
Not using SEO is a mistake
SEO is a long-term strategy. Yes, you can pause SEO work for a month, and this will not cause significant consequences if the work was carried out effectively before. However, you can’t just “leave” the site for a long time and expect it to be consistently profitable. Soon positions will begin to fall, especially if competitors continue to actively work on optimization. So if SEO seems expensive or unprofitable at the moment, it is important to remember that it is one of the most profitable investments in the long run. If you are already engaged in SEO promotion, you have two options: Stop promotion In this case, the site will continue to receive traffic for some time, but its amount will gradually decrease. Ultimately, positions will fall and more active competitors will take them. Are you ready to lose search traffic? Yes, it can be compensated for by contextual advertising, but it will be expensive and not always effective. Continue promotion If income has decreased due to the crisis, this can become a burden. However, over time, you will start to get more visitors from search, which will lead to more sales and help offset your SEO costs.
Is it worth starting SEO promotion now?
If you haven't looked into search engine optimization before, perhaps it's time to start. This applies to both new companies and those who previously used other channels to attract customers. Is it worth starting SEO in this situation? Definitely yes! Of course, competition has increased and search engines have tightened their requirements, but while other companies are cutting their SEO budgets or closing down altogether, you have the opportunity to take their place. It's more important than ever to start SEO as it can become your main source of traffic and sales in the future.
SEO reliability compared to other channels
Companies that relied on SEO were able to maintain the flow of customers, even if the number of leads decreased slightly. But there are also those who used other channels:
- Contextual advertising. At some point, contextual advertising on Google ceased to be effective. If advertising was not set up in Yandex.Direct, many companies lost most of their customers.
- SMM and targeted advertising. Many companies that used these channels also suffered when access to the platforms was limited and advertising budgets became less effective.
The situation clearly showed that SEO is a stable and reliable channel. It not only ensures a constant flow of customers, but also minimizes the risks of a sudden loss of business.
Tips for SEO promotion during a crisis
Here are some tips to help you in times of crisis:
- Publish informational articles. Competition for information requests is lower than for commercial ones. Such articles remain in the TOP for a long time, attracting users. The main thing is to integrate a commercial component into articles in order to warm up the audience for further purchases.
- Promote by region. Many companies have left the markets, and in some niches there is no replacement yet. This is your opportunity to fill empty positions.
- Stay up to date with changes. Monitor how customer needs and market trends change. A crisis can become a point of growth if you are willing to adapt.
If you have questions about SEO promotion or website development, do not hesitate to contact us. We will provide a free consultation, analyze your website and offer effective strategies for growth. You can write to our SEO studio "SEO COMPUTER" with any question at email info@seo.computer. id 7995
