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Greetings! In this article, we will discuss how to properly plan a budget for website promotion and what factors influence the cost of SEO services. We'll also tell you how much you need to spend on SEO to make it worthwhile.
As an entrepreneur, you may find it difficult to understand all the aspects of attracting users to your website, and to do this, you will need a specialist or contractor to take on the job.
SEO is not just the work of one person, but an entire process carried out by a team of specialists. A well-organized team may include different professionals working on different aspects of promotion.
The amount of SEO work depends on the topic of the site and the level of demand. For example, for sites offering services, 150 key queries are enough, but for online stores it is necessary to create many pages and optimize many queries.
In order to accurately estimate the amount of work, in the first month we analyze the demand for your goods and services. This process is called semantic core collection. We use search query statistics to understand which keyword phrases are most relevant. Then we group requests by topic (intent) and create a strategy for optimizing existing pages and creating new ones. The more pages we create, the faster we will cover the required demand.
The cost of writing texts depends on the topic. For example, texts about repairs are simpler and cheaper than materials about complex technical products. The average price ranges from 60 to 200 rubles per 1000 characters. The volume and quantity of text depend on how many pages you need to create.
For online stores with constant updating of the assortment, the work of a content manager will be required, who will add new products, edit product cards, update photographs and descriptions.
If the creation of pages can be included in the overall budget, then the work on modernizing the site is usually calculated separately. On average, the cost of such work is from 1,500 rubles per hour. Many customers also contract for technical support, for example for product uploads or price updates.
To automate the SEO process, specialists use specialized programs. If you plan to do the promotion yourself, you will also have to spend money on tools. Here are some of them that are used in SEO:
If you decide to ditch the software, you'll have to spend more time doing manual work.
SEO optimization is a long-term investment. Results do not appear immediately, but only after a few months. The created pages will gradually attract traffic from search engines such as Yandex and Google. Therefore, investments in SEO should be planned for at least a year, and preferably three years, taking into account all the costs and expected returns. I have been working with clients for over 10 years and many of them continue to see results from SEO over the long term.
If you have any questions about SEO or want to learn more about how to effectively plan your promotion budget, you can contact the SEO studio "SEO COMPUTER" with any questions by email info@seo.computer.
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