Website optimization on WordPress

WordPress content management system, like any other, requires proper configuration and optimization to achieve the best results in search engines. Even though the platform itself provides a lot of tools to improve SEO, there are certain problems such as duplicate content, incorrect page descriptions, and missing titles. If we add to this issues with pagination of comments and the lack of a site map, resource promotion in search engines can be difficult. However, there are five important steps that will help you optimize your website and speed up the SEO process.

1. Buying a Theme Suitable for SEO

The first step in optimizing your WordPress site is choosing a theme that meets SEO standards. It is important that the theme fulfills several key requirements:

• Layout complies with 5/CSS3;
• Correctly placed H1/H2 headings;
• High site loading speed;
• Responsive display on PCs, tablets and mobile devices.

2. Using the WWW prefix

It is important to indicate the main address of the site, since search engines perceive an address with and without WWW as two different resources. For additional confidence, you should add your site to services for webmasters, such as Google Search Console and Yandex.Webmaster. It is also recommended to create accounts in these services in advance.

After setting the address in the browser, it should automatically redirect to the main domain, which can be verified by entering the alternative domain in the address bar.

3. Correct links

By default, in WordPress, the page URL will look like site.ru/?p=123, which makes the address uninformative for visitors. To improve perception and SEO, the URL should be more informative, for example: site.ru/seo-optimizacia.

4. Links in Latin

To improve the convenience of users and search engines, it is necessary that URLs contain only Latin letters. For example, the address of the article "How to choose a computer?" will look like site.ru/kak-vybrat-kompyuter.

5. Install and use SEO plugins

For effective SEO optimization on WordPress, it is recommended to use specialized plugins. The most popular solutions are:

• All in One CEO Pask;
• East CEO.

Both plugins provide many optimization options such as:

• Avoiding duplication of content;
• Setting meta descriptions and titles for pages;
• Creating a robots.txt file;
• Creating a site map in XML format.

While these steps are an important foundation, they are not sufficient to fully optimize your website. It is important to continue to work on your SEO strategy on a regular basis, as without constant work, your site may lose its position in search engines.

If you have questions or need a more detailed guide on SEO for WordPress, write to SEO COMPUTER SEO studio at info@seo.computer.

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