Website audit - whose headache is it?

A site audit is a comprehensive analysis aimed at identifying problems in the operation of a site and finding ways to improve its performance for both search engines and users.

It is necessary in the following cases:

When a site cannot reach the top positions in search results (SEO audit);
When promotion costs are too high and there are very few orders (usability and marketing audit);
When the site does not work correctly or has technical problems (technical audit);
When the site has already been created, but has not yet been launched, and you need to check its readiness for promotion in search engines.

Who conducts the audit?

Technicians identify site performance issues including loading speed, HTTPS settings, indexing, broken links, URL accuracy, and mobile experience.

Marketers analyze how well the site meets the needs of the target audience, evaluate the unique selling proposition (USP), branding, traffic and make changes to the content, adding new sections, promotions and other useful elements.

SEO specialists check the link mass and structure of internal links, analyze meta tags (title, keywords, description), the work of robots.txt and sitemap, and also pay attention to the correct distribution of keywords across the pages of the site. For them, such details as the structure of headings (h1-h6), the relevance of the semantic core, as well as access to analytical systems for creating reports with infographics are important.

Usability analysis, as a rule, is offered to be carried out either by company employees, or clients, or SEO specialists. This allows you to understand how convenient it is for users to interact with the site: how visually attractive it is, whether it is easy to find the information you need, whether navigation is easy, and whether the site inspires trust among visitors.

Thus, a full site audit covers several areas, but in practice, responsibility for its implementation is often shifted to either a marketer or an SEO specialist. What about you? Who is usually responsible for auditing your website?

For more information and advice on SEO issues, write to the SEO studio "SEO COMPUTER" at info@seo.computer.

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