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A professional site audit and making changes based on the recommendations received can significantly increase conversion. In some cases it increases by 3-4 times, and sometimes even more.
Example:
The entrepreneur ordered an audit, and after making changes, the site conversion increased to 18%.
Result: advertising costs remained the same, but the number of applications tripled. Consequently, the price of one application has decreased by three times!
With the same budget, the entrepreneur no longer receives 6, but 18 applications. Sales become not 3, but 9.
Profit increases from 300,000 rubles to 900,000 rubles!
HOW MUCH are you willing to pay for an audit that will lead to such profit growth?
10, 30, 50, 100,000 rubles...
What if advertising costs amount to millions of rubles per month? The number of applications and their cost are also significantly higher. In this case, the audit becomes even more effective and profitable.
The question is rhetorical.
So why do more than 90% of marketers, advertising agencies and professionals offer this service for free?
The answer is simple: performers are not interested in developing the business of an entrepreneur. Their goal is to sell their service, be it setting up advertising campaigns, SEO promotion, or website creation.
Offering a free website audit is a trap for entrepreneurs. During the free audit process, specialists do not actually check the site and improve it. Instead, they often only point out supposedly incorrectly configured advertising campaigns or poor quality of the site.
The main purpose of such offers is to sell you additional services, even if you have already performed them with another specialist. “There will always be issues” that can be exaggerated to convince you of the need for new advertising campaigns or a new website. But is this true?
As a result, a paradox arises:
On the one hand, an entrepreneur who wants to receive a high-quality audit to improve his performance, but is not ready to pay for it.
On the other hand, there is a performer (whether an agency or a private specialist) who wants to sell you his service, knowing about your desire to receive an audit for free. As a result, he offers exactly that - an audit that is not aimed at actually improving the site, but at selling its services.
As they say: “Two solitudes met…”
A site audit can and should indeed be carried out when ordering services for setting up advertising campaigns, but not vice versa. Setting up advertising should not always be the result of a site audit. These two services are different, and it is not always necessary to create new advertising campaigns after an audit. It's often possible to improve current campaigns or a website without having to build everything from scratch.
For advice on website SEO optimization and other issues, you can contact the "SEO COMPUTER" studio by email: info@seo.computer.
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