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When a customer contacts an SEO specialist, one of the first sentences is usually the phrase: “Let’s do an audit.” However, as practice shows, not all clients take this seriously.
In this article we will understand why a website audit is necessary, for whom it is carried out and what problems it solves.
Let's start with what a website audit is. This is the process of analyzing an Internet resource for compliance with the requirements of search engines (such as Yandex or Google) in order to assess the quality of this resource.
It is worth noting that an audit can cover many different aspects. Each studio or specialist may use a unique checklist for analysis, so results may vary slightly. However, there are several basic criteria that are mandatory for all types of audits.
A website audit can be divided into three key categories:
Internal analysis includes technical aspects of the resource, such as loading speed, code correctness and technical capabilities necessary for SEO promotion (for example, the ability to edit meta tags). This all relates to improving the internal structure of the site.
External factors analysis focuses on assessing the quantity and quality of external links, activity on social platforms, and commercial factors that influence a site's ranking. These elements play a key role in SEO promotion.
Behavioral analytics concerns how users interact with a site: how much time they spend on pages, what sections they visit, what they click on, etc. This helps evaluate the attractiveness and usability of the site from the users' point of view.
First of all, an audit is necessary for the specialist who will work on the project. It helps to identify the current problems of the site and draw up a detailed work plan that will direct further efforts to improve the site’s position in search results.
Understanding the problems and tasks that need to be solved allows them to be distributed among specialists. Some tasks can be delegated to programmers to fix technical issues, others to copywriters to improve content, and some issues can be handled directly by an SEO specialist.
This helps provide the customer with a clear action plan and deadlines for completing the work. The client will understand what he is paying for, and specialists will know exactly what problems need to be solved. This approach significantly improves the quality of interaction and efficiency of the entire team.
If you have any questions or need advice, write to the SEO studio "SEO COMPUTER" at info@seo.computer.
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