We write SEO-optimized text correctly

What makes SEO texts important for successful website promotion? How to compose them correctly and where to place keywords? These questions are important when creating quality content for an online resource. Let's look at each of these topics in more detail.

SEO text is an article that meets the requirements of search engines. Includes key phrases in the text, but does it intelligently and unobtrusively. The process of writing SEO text requires not only knowledge, but also a competent approach.

First, it is necessary to collect the semantic core. It is on the basis of the selected keywords that you can distribute them across the pages of the site and, accordingly, prepare the necessary texts.

Let's say you have an online store of mobile phone cases. You need to create a list of keywords that will be effective for promoting the page. For example, a selection of key phrases for the query “smartphone cases”:

After this, we proceed to the process of writing the text, following the following recommendations:

• The page should contain useful information that encourages the user to take action. If the site does not have a product or service, you should not insert keywords for them.
• Do not exaggerate the merits of the product. Be precise and avoid excessive flattery.
• Include high-frequency queries in the text in direct occurrence (without changes). All other keys can be evenly distributed throughout the text.
• The text must be at least 2,000 characters without spaces.
• The H1 header should indicate the most frequent request. For example, “Cases for smartphones.” Avoid complex phrases like “Buy a smartphone case in Moscow,” since the headline is important both for perception and for search engine optimization.
• Use subheadings H2-H6 to structure large text.
• Do not overuse keywords: for every 2,000 characters there should be no more than 5 keywords. Excessive use of keywords can lead to penalties from search engines.
• The text should be easy to understand: use short paragraphs (no more than 3 sentences).
• Content should be rich in information and minimally watery.

Create compelling headlines that contain high-volume queries. A good example for a case store: “Smartphone case - 5 reasons to choose our product.”

Main features of this header:

• Including the key query “Smartphone case”.
• Drawing attention to a purchase using the word “buy”.

Example of a selling SEO article

Do you want to buy a case for your smartphone? Here are 5 reasons why you should order it from us:

• We have a huge selection of smartphone cases.
• The cases are made of environmentally friendly materials and are highly durable.
• We offer smartphone cases at discounted prices for last year's models.
• The photo of each product corresponds to the actual product.
• Possibility of exchange or return of goods within 14 days.

Effectiveness of SEO text

The example shows the main keywords. However, in a real SEO article, the keys should not be highlighted - they should be evenly distributed throughout the text. Even 500-character text can be indexed by keywords if the phrases are distributed correctly.

Let's sum it up

When writing SEO-optimized texts, it is important to focus on real users, and not just search engines. Distribute the keys so that the text remains readable. Strive to interest visitors from the first lines.

Pay attention to your competitors' texts and improve them to increase conversions. Include links to other articles with your products and services, use readable fonts and correct formatting. Texts with small paragraphs are easier to understand.

SEO optimization of texts requires time and effort. If you do not have enough knowledge or time for this, contact the SEO studio "SEO COMPUTER". We will help you collect semantics, create a site structure and write high-quality texts that will raise your site in search engines.

Write to us by email info@seo.computer with any questions!

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