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SEO optimization is an important process for any website, and implementing the right techniques on your website will help improve its ranking in search engines. In this checklist, we have collected 62 effective and universal ways that will help you improve the SEO strategy of your Internet project. These guidelines are suitable for both business owners who want to understand SEO and web developers who want to create sites with SEO in mind.
All points are divided into five large blocks:
By following our recommendations, you can avoid many mistakes that can interfere with website promotion in search engines. While we can't guarantee that your site will immediately rank high for high-volume queries, implementing these guidelines will significantly improve your site's visibility.
The correct selection of key phrases is the basis of successful SEO optimization. In this section, we'll look at basic guidelines for choosing keywords and queries.
1) Before you start creating a semantic core, it is important to understand what types of queries exist:
Thus, blogs and articles should be promoted for informational queries, and commercial resources should be promoted for transactional and branding queries.
2) To determine the type of request, you can look at the search results: if the TOP 10 contains mainly informational sites, then the request is informational. In the case of mixed requests, where there are both commercial and informational sites, it is better to be prepared for additional difficulties during promotion.
3) Separate informational and commercial requests on different pages. For commercial requests, the page should contain prices, delivery terms and other data typical of commercial sites, and for informational requests, informative articles.
4) One page must be optimized for one request. If you have a large semantic core, use clustering – grouping similar queries. This can be done manually or using automated services.
5) The structure of the site must meet the needs of users, so it should be built based on the queries that are most popular in search engines.
6) Apply the “three clicks” rule: the user should be able to get to the desired page in no more than three clicks.
8) All texts on the site must be unique. The minimum uniqueness of the text should be 80%. You can check the uniqueness using special online services.
9) Keyword density and text volume must correspond to the average values of sites from the TOP 10 search results.
10) It is recommended to place keywords closer to the beginning of the text, and place the text itself as high as possible on the page.
11) Use synonyms and additional words so that the text does not look oversaturated with key phrases. This can be done using online services for selecting synonyms.
12) Avoid water and redundant words in the text, it should be clear and concise. To evaluate texts, you can use special online services.
13) Design your text with unique images and video content to improve perception.
14) To improve the CTR of the page, it is important to format the snippet correctly.
15) Fill in the title and description meta tags for each page.
16) After the page is indexed by search engines, rewrite the snippet so that it accurately reflects the content of the page and includes keywords.
17) These factors are especially important for commercial sites.
18) The website must include contact information: telephone, email, address and directions, work schedule.
19) Don’t forget to post information about the legal side of the business: terms of payment and delivery, company details, offer agreement.
20) There must be a price list with current price data, as well as information about the availability of goods.
21) To increase trust in the company, post customer reviews, portfolios, photos and videos.
22) Email should be on the website domain to increase user trust.
23) Update the site's news section, if there is one, to ensure it remains relevant.
24) The pages of the site must have up-to-date copyright.
25) The website design should be modern and adaptive, as well as simple and user-friendly.
26) Regularly check the indexing of site pages in search engines using specialized tools.
27) Make sure that there are no duplicate pages with the same content on the site.
28) Check the site for empty pages and delete them or close them from indexing.
29) Make sure that the robots.txt file is located in the root directory of the site and is configured correctly.
30) Check for a sitemap (sitemap.xml) and make sure it is up to date.
31) Make sure that there are no broken links or redirects on the site.
32) Monitor the site loading speed. The faster the site, the higher its chance of ranking well in search engines.
33) Set up a 404 page with the correct server response.
34) Make sure that the redirects are configured correctly and that the site opens without errors with or without www.
35) Use “HURs” (human-readable URLs) that are easy to understand for users and search engines.
36) Make sure the site displays correctly on mobile devices.
37) Page encoding must be UTF-8 for correct display.
38) Meta tags title, description and H1 header should be on every page of the site; avoid duplicating them.
39) The meta title tag should contain a keyword, preferably at the beginning.
40) Update your website to display correctly on social networks using Open Graph markup.
59) External links must lead to the site. This will help increase the credibility of the site.
60) For accelerated indexing, use special tools in Yandex Webmaster and Google Search Console.
61) Be active on social networks and add links to these groups to your website.
62) Add the rel=nofollow attribute to all links to third-party resources, if necessary.
SEO for a website is a long process that requires careful approach and time. Usually changes begin to bring results after 1-2 months. But with the right SEO setup, you will get a steady flow of traffic that will bring significant benefits in the future. For help or additional advice, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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