We analyze 7 outdated techniques in the field of SEO website promotion

In this material, we will look at SEO techniques that should be abandoned in modern conditions.

Publishing SEO articles within listings, as well as creating optimized text “sheets”

Lack of post-analysis (we are talking about predicting the positions of web pages: regularly check the site’s positions and highlight pages with stable or unstable positions to identify changes in traffic) and a lack of understanding of the principles of operation of articles created for promotion can lead to deterioration of results and destruction of the project due to incorrect placement of SEO content.

There are many queries for which sites can rank high in search results without using SEO texts.

Example: for the request “buy a custom-made kitchen”, the site ranks first without having SEO texts.

Acquiring a large number of exchange links

Research shows that in competitive niches, the TOP includes pages with a minimum number of external links. This confirms the decrease in the effectiveness of mass link placement.

Spam keywords in articles and tags

Excessive use of keywords that are not relevant to the content can lead to a decrease in site rankings. Today it is important to monitor the CTR of snippets and their attractiveness.

What will have a positive effect on SEO:

• placement of selling elements in the snippet;
• high CTR of relevant blocks;
• price and product images in the snippet;
• company rating in the local feed;
• user ratings that reflect trust in the brand;
• strategy for turning a product into a brand;
• Availability of an online consultant on the site.

Focus on optimization for high-frequency queries

The average length of a search query is most often 5 words. In the case of voice search (from mobile devices), queries include 6-8 words.

Why is it worth working with mid- and low-frequency queries:

1. Pages that are in the TOP receive organic traffic only 50% of the time.
2. Mid- and low-frequency queries remain in demand as users want to quickly find a specific solution.

Content or link spam in comments under articles

This practice irritates users and does not benefit SEO. You need to avoid this if you want to achieve results.

Following the rules “the more pages on the site, the better”

This is not always true.

Explanation:

— pages with outdated content do not help attract traffic and can worsen the ranking of the site as a whole (they should not be deleted, but the information needs to be updated);

— it’s worth reviewing old pages and adjusting them to new relevant requests.

Using a standard analytical checklist

Checklists for website audits should be updated. The following items can be excluded during the year:

— analysis of thematic citation index;

— error checking in the keywords tag;

— optimization of service pages, such as “Contacts” or “Payment”.

That's all. Stay tuned for new publications.

If you have any questions about SEO promotion, write to the SEO studio "SEO COMPUTER" at info@seo.computer.

ID 8490