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What aspects of promotion should not waste time on when working with the site.
Hello! Today we will discuss SEO promotion methods that have long lost their relevance, but can still be found in website optimization plans. It is impossible to understand what motivates those who continue to use these methods: blind faith in old technologies or a desire to sell services at an inflated price? But if you are offered anything from this list, it is highly recommended that you ask the contractor to handle more efficient tasks.
In fact, what is important is not the abstract figure for PageSpeed Insights, but the real speed of the site in comparison with other resources. If your site achieves 100% on PageSpeed Insights and your competitor has 99%, this will not give you a clear advantage in search engines. You will only win against sites that are truly slow.
Reaching 100% is not necessary if your site is fast enough. Indicators from 60% to 80% are sufficient, which corresponds to a loading time of about 2-4 seconds. These values are in the yellow zone, which means you shouldn't waste resources trying to get into the green zone.
Validation is the compliance of code with certain standards. Validation may produce errors, but this does not mean that all of them need to be corrected. Many "experts" claim that all errors must be eliminated, but the reality is that errors are not always critical to the operation of the site.
Check any site from the TOP10 for validity - they also have errors. You shouldn’t waste time fixing every little detail if it doesn’t affect the correct display of the site in browsers.
This is confirmed by Google's John Mueller, who said that errors are not a direct ranking factor, but if a site's code is too broken, it can make it difficult to index. However, errors in markup will not affect its place in search results.
This can be related to the previous point about validity, but it is worth discussing this point separately. One of the audits on our website indicated that the use of tags And is a critical error, and you need to replace them with valid ones And .
Such errors do not affect the visual perception of the content and do not matter to search engines. For users, everything will remain the same - italics will remain italics, bold font will remain bold. The main goal of SEO is the convenience of users, not the perfect “police”.
It's not news that putting key phrases in bold isn't helpful. However, there are still sites where keywords are overly emphasized in the text, making it difficult to understand. Such methods are of the past, and they do not help promotion.
Search engines have long learned to understand the context of phrases, and you can safely use synonyms or change the order of words without worrying that the keyword must be in bold.
Previously it was believed that the more text on a page, the higher the chance of getting into the TOP. Nowadays, search engines take into account not only the text on the page, but also other elements, such as links to products and active elements containing keywords. This allows you to shorten the text itself without compromising SEO.
A lot of keywords crammed into long texts can work to your advantage, but can also lead to penalties. Long texts are justified only in cases where it is really necessary, for example, in blogs.
Google no longer uses the keywords meta tag, and Yandex does not consider it important for ranking. Despite this, some still believe that mandatory completion of this field will bring bonuses. But essentially, it's a waste of time.
You can use several keywords in the keywords field, but you should not expect a significant improvement in rankings from this. This setting no longer has an impact on SEO.
Previously, mass registration of a site in directories could help in collecting links for promotion, but today such actions have minimal impact on SEO. Especially when it comes to automatic registration in thousands of directories, most of which will not bring real benefit.
It's better to focus on getting your website listed in large and reputable directories that can actually attract your target audience and have a good effect. Automatically registering with multiple directories is not worth the cost that may be incurred.
If you have questions about SEO promotion, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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