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In the process of website promotion, many different tasks are performed, from technical analysis to CTR optimization. However, not all of them are useful, and some can safely be considered an unnecessary waste of time and resources.
Unfortunately, many people offer services to perform such tasks just to get additional income, without thinking about the result. After all, what matters for business is the result, not the process itself.
In this article, I have compiled a list of SEO tasks that are not worth wasting your time and money on.
This is an old promotion method that no longer works today. When it comes to links, you need to adhere to the principle of “fewer, but better”. A link from a reputable resource is much more valuable than dozens of links from dubious directories.
In addition, if your project is promoted in Google, then mass runs through catalogs may not lead to an increase in positions, but to falling under the search engine filter.
Previously, a common practice was to place long texts on category pages. But with the development of search engine algorithms, it became clear that such SEO texts do not make sense. People don't read them, and search engines don't consider them as much as they used to.
Search today understands the content of a page as a whole, including product names and menu links. If you integrate the necessary queries into these elements, then text “foot wraps” are no longer needed.
Comments from real customers are really important as they influence purchasing decisions. However, often contractors offer the service of writing fake reviews, which are supposed to replace the real ones. However, such comments are rarely useful for promotion.
Comments from copywriters tend to sound stilted and difficult to interpret as useful information. This is in contrast to real reviews, which can provide real clues to potential buyers.
While search engines love unique content, they understand that not all text content needs to be unique. Product descriptions and their characteristics are precisely the content that does not need to be unique.
To optimize product cards, all you need is the right Title, H1 and Alt tags for images. Natural user reviews will also help make your content more unique.
No one is immune from errors in the site code. But is it worth the time to fix all the validation errors? Of course, this is important, but you shouldn’t get hung up on every little detail.
There are millions of popular websites that have errors in their code, and this does not affect their performance in search engines. -code will only be problematic if it actually interferes with indexing.
Some SEO specialists offer promotion for queries with zero competition. These are, as a rule, queries that do not bring traffic or conversions, but they allow you to quickly get to the top. However, this approach is only temporary and has no long-term value.
An example of such a request: “buy high-quality plastic inexpensive windows in Moscow.” Although competition for such requests is minimal, they will not bring real benefits to the business.
SEO copy often refers to content that is written solely to fill a page with keywords. However, such texts are not only ineffective, but can also negatively affect the site’s positioning in search results.
Such texts are full of “water” and sound unnatural. They do not bring any benefit in terms of conversion and only increase the risk of being penalized by search engines.
Best advice: don't use such texts. If they are already on the site, replace them with quality content for people.
Professionals will never promise quick and easy results using questionable methods. If you are offered any ineffective SEO services, always ask for an explanation of why they are needed and how they work. This will help avoid unnecessary costs.
If you have any questions about SEO, you can contact the "SEO COMPUTER" studio for any question by email info@seo.computer.
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