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Did you know that more than 85% of all online store sales start from a search engine?
SEO helps your business attract more valuable traffic to your website.
In this article, we will give you five useful tips for getting started with SEO using the example of a building materials store:
Relevant keywords (RKWs) are words that are used to search for your product or service. For each topic, the CS may be different.
Keyword selection plays an important role in SEO optimization. The quality of traffic that comes to your site depends on how correctly you choose keywords. If you want to attract visitors interested specifically in your products, follow this plan:
1) Find long tail keywords. These are phrases consisting of three or more words, for example “building materials with delivery to Gukovo.” These phrases are better to start with as they are more specific and attract warm leads.
2) After you have chosen keywords, you need to add them to the site. Distribute them to important parts of the pages:
Content marketing is effective in any topic. However, keep in mind that results will not be visible immediately and you need to prepare for the long term.
In order to understand what to write content about, use your experience, customer surveys, and services to analyze the popularity of topics and keywords.
Here are some ideas for content design:
Examples of topics for content in the construction niche:
Google prefers sites that provide a positive user experience. You can improve the user experience using the following SEO practices:
Users don't like to wait long. If your site loads slowly, they may leave without having time to explore your products. The expected optimal loading time is no more than two seconds.
To analyze site speed, use tools that provide loading time data. The programs will help you identify problem areas and speed up your site.
Provide simple and clear navigation. Users should be able to quickly and effortlessly find the information they need, whether it's the home page, a product page, or a section with new articles.
Also make sure that the site structure and product catalog are logical and understandable.
Text on pages should be easy to read. Break them up into paragraphs, use lists and subheadings. Also add images and videos to make your pages more attractive. These can be either original materials or stock photos.
For a hardware store, it is useful to test advertising on social media platforms such as Instagram and TikTok. Remarketing to website visitors can be an effective strategy. If the store has a lot of products, you can try running a shopping campaign in search engines. If the products have high margins, you can try selling on third-party marketplaces. There are many options for promoting a store on the Internet - this is just a small part.
If you have any questions or need advice on SEO, write to the SEO COMPUTER studio at info@seo.computer. We will be happy to help!
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