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Recently, the largest search engines have begun to openly share their plans for the future, revealing new directions for development. We have collected all the important information to prepare you for the upcoming changes.
Yandex, the largest search engine in the post-Soviet space, decided to take the problem of SEO texts seriously, threatening to leave copywriters without work. Sites using such texts will no longer be able to avoid filters, and, judging by recent statements, they will not be able to return to their usual positions in search results.
Yandex says that those who get rid of SEO texts will be able to restore their positions, including traffic. In principle, it sounds tempting, but in practice the question arises: why are such texts still found in search results?
The problem is that many webmasters who have received warnings simply begin to change the structure of the texts, reduce the number of keywords or experiment with markup, but in essence these texts remain unnatural - they are written for robots, not for people. This means that search engines still perceive them as low-quality content.
Yandex is also preparing changes in contextual advertising. The new feature will combine two functions - auto-extension and additional relevant phrases - to improve the advertising experience, especially for beginners who do not always understand how to properly set up a campaign.
These changes are designed to make advertising more accessible and understandable to a wide range of users.
Google is also updating its analytics. The new Google Analytics interface is already available to some users, and this seems to be a serious step forward. The updated screen should provide access to more site data, including traffic, profit, conversion and other important metrics.
One of the most useful innovations will be a section that will allow you to more accurately analyze exactly how users come to your site, including traffic channels and sources.
Google officials announced that for sites that change URLs, the migration process could take up to three months. This is an important warning for those planning to change the structure of their site or move it to a new domain.
There are many tools for tracking changes in search engine algorithms, but as it turns out, not all the data these tools produce is reliable. Google representatives emphasized that many of these services do not always accurately reflect updates that occur, and sometimes this may simply be the result of an experiment or test conducted by the search engine.
With this approach, the search engine demonstrates its independence from external forecasts and its desire to minimize dependence on algorithmic “predictors.”
If you have questions or want to discuss the details of upcoming changes, write to the SEO studio "SEO COMPUTER" by email info@seo.computer.
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