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As an experienced SEO agency manager, I see many of the problems faced by both other agencies and their clients. This experience helped me formulate my own approach to organizing work processes to achieve quality results in SEO promotion.
To achieve our goals, we have developed a work structure consisting of six key stages:
Let's look at each stage in detail to understand what and why we do at each of them.
This stage consists of the first acquaintance between the customer and the agency. This is a seemingly simple and obvious part of the work, but it is not as simple as it might seem at first glance.
Many clients and contractors try to start work as quickly as possible, and we often hear: “Let’s get started right away, there’s no time to waste!” However, if all the working conditions are not spelled out in the contract in advance, unpleasant surprises may arise. For example, it is important to clarify in advance:
Thus, by discussing all these points in advance, you can avoid small but unpleasant problems that may complicate work in the future.
If the agency does not conduct an audit before starting work, this is a reason to think about it. And if you, as a customer, have not been audited, you are most likely being deceived.
Even if the work plan does not provide for an audit, an experienced specialist is required to conduct a minimum check of the site for major errors. This process takes a little time, but gives a clear picture of the status of the project.
We always analyze the following points:
After the initial audit, it is important to draw up a development strategy for 1-3 months. This is necessary to clearly understand what steps to take to achieve results.
Contractors often say that first they need to eliminate technical errors, then optimize content, etc. But in practice, all work needs to be done in parallel to speed up the process.
At this stage, it is important to work on all aspects of the site at the same time. For example, we create a technical specification for a programmer to correct technical errors. At the same time, it is important not to waste time creating detailed instructions - an experienced specialist will do everything on his own.
Then we work with content and commercial factors. For example, we ask the client to provide information about the company, services, delivery and other aspects. This can also be done in parallel with technical improvements to the site.
After optimization, it is important to closely monitor the results. We collect weekly data on search traffic, changes in search engine rankings and number of visits.
It is important not only to track positive changes, but also to understand the reasons for any fluctuations in traffic in order to adjust the strategy and achieve stable results.
This is a permanent stage that begins when the first results of SEO promotion are already evident. At this stage, you need to analyze demand, user behavior and study competitors. Sometimes, instead of increasing traffic, the focus shifts to increasing conversions.
It is also important to conduct A/B testing, introduce new elements to the site and look for additional growth points to further improve results.
We hope that this material was useful and will help you understand the key stages of SEO promotion. If you have any questions, you can always contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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