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Website owners often ask for an SEO audit. It is important to understand that the concept of an SEO audit is not strictly fixed. Some specialists focus on the technical condition of the site, others on the marketing aspects, and still others use their own checklists for assessment.
What types of SEO audits are there?
1. Technical audit
About 50% of website owners first of all ask to evaluate the technical parameters of the resource:
◉ Checking page indexing and identifying possible problems.
◉ Assessing the correctness of robots.txt and sitemap.xml files.
◉ Analysis of page loading speed.
◉ Checking mobile optimization and other technical aspects.
My checklist has more than 150 parameters to check.
2. Commercial audit
Few website owners are aware of the importance of search engine commercial factors, although this audit plays a key role. The following aspects are checked:
◉ Range and quality of website content.
◉ Availability of current prices.
◉ Possibility of placing orders.
◉ Completeness of contact information and other key elements.
My checklist has more than 100 parameters to check.
3. Usability audit (ease of use)
For this audit, generally accepted usability canons are used, for compliance with which the site is checked.
4. Audit of competitors
A competitor audit is carried out to evaluate sites with which you will compete in search results. This helps to identify in which aspects your website needs improvement to achieve a ranking in the TOP.
5. Link audit
The following parameters are assessed:
◉ Quantity and quality of backlinks.
◉ Dynamics of link mass growth.
◉ Composition and proportions of anchors (phrases from which the link comes).
Based on the audit results, old, low-quality links are removed, and the strategy for purchasing new ones is adjusted.
6. Marketing audit
An experienced SEO specialist has basic knowledge of all traffic acquisition channels: contextual advertising, SMM and others. This analysis will show which traffic sources generate the most traffic, their quality, and how they affect conversions.
7. SEO traffic audit
SEO traffic analysis reveals the following data:
◉ Pages and queries that attract the most traffic.
◉ Pages with a high bounce rate that require improvement.
◉ Which devices, browsers or operating systems are experiencing high bounce rates.
Now you know what SEO audits exist and what is included in their verification.
Still have questions about SEO? Write to me!
If you have any questions, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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