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Hello, dear readers! In previous lessons, we looked at the classification of requests by frequency and competition. Today in our SEO lesson No. 4 we will analyze in detail other types of search queries and their features.
Requests can be divided into commercial and non-commercial (informational). These two types of requests require different approaches to promotion strategy.
Commercial queries are focused on making a transaction or purchase, and search engines perceive them as those that lead to commercial action.
Examples of commercial requests:
In addition, there may be implicit commercial requests, for example, “fast website promotion” or “choosing a laptop for work.”
Both informational and commercial queries can be displayed on one search results page. However, for better ranking, it is important to use commercial markers in the texts of online stores and sites providing services.
Examples of markers indicating a commercial request:
Information queries are used by users to find information, but are not associated with purchases or transactions.
Examples of information requests:
Information requests, as a rule, do not depend on the geographic location of the user.
It is recommended not to combine commercial and informational queries on the same page, as they require different approaches to content and may interfere with each other in search results.
To check the type of request, you can analyze the search results or use a tool to assess the geo-dependence, localization and commercialization of requests.
Location-based queries are queries whose results depend on the user's location.
Geo-independent queries are not region-specific and are displayed identically to users in different locations.
Example of a geo-independent query:
Example of a geo-dependent query:
According to statistics, about 29% of queries in Yandex are geo-dependent, and 71% are geo-independent.
To check the geodependence and commercialization of requests, you can use a specialized tool. It helps determine how much search results vary by region, and also indicates the degree of commercialization of queries.
For this purpose, you can use special services for analyzing requests.
In order to select a suitable page for promotion, you need to analyze search results using the site: operator. The page that is in the TOP 1 will be the most relevant for the selected query.
Example of searching for a relevant page:
SITE PROMOTION site :yourdomain .com
Using this technique, you can accurately determine which page on your site is most suitable for promoting a specific request.
If you have any questions about SEO promotion, you can write to the SEO studio "SEO COMPUTER" at info@seo.computer.
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