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The dream of every entrepreneur is to have products sold at high speed. But you shouldn’t just dream, you can act. In this case, we will talk about how, with the help of SEO promotion, an online car radio store increased sales from the site by 3 times.
We started working with an online car radio store in order to increase traffic and, accordingly, increase the number of sales. The website became the main sales tool for the client, and the goal was to attract more visitors through search results.
Here's what it was like at the start:
At the beginning of the year, the indicators remained stable, almost doubling in May, but in June traffic fell sharply. Traffic from search engines is predicted to continue to decline. At this moment we began active work.
Although the demand for car radios does not depend on seasonality, for comparison you can look at the results of work for the same months of the previous year.
Based on the results of 5 months of work, the indicators have improved significantly.
So, the input data:
Client: car radio online store
Target: increase traffic to the site and increase sales of car radios with installation
Task: SEO optimization and online store promotion
Below we will tell you what steps we took to achieve this goal.
What did you do to achieve your goals?
Step 1. Conducted an SEO audit
At this stage, we identified several problems that hinder the promotion of the site:
Step 2. Technical SEO optimization
We carried out the following work to eliminate the identified errors:
Step 3. Changed the site structure
The online store offered a large assortment of car radios for various brands of cars. We decided to simplify navigation by dividing the pages by car model. This made finding the right product more convenient for customers, and also made it possible to cover more targeted queries.
Step 4. Created a new semantic core for the site
We have reworked the semantic core and added new landing pages for car models. Each section was optimized for relevant key queries, which improved the site's visibility in search results.
Step 5. Compose and write title tags, description meta tags, H1 headings
For new pages dedicated to car models, we added the correct title and description tags, as well as H1 headings. This helps not only search engines, but also users navigate the page faster.
Step 6. Conducted a conversion audit and eliminated errors
We noticed that a high percentage of refusals from social networks and advertising was associated with inconvenience in perceiving the information on the main page. We conducted an analysis and recommended improving the first screen and texts, as well as adding links to more detailed characteristics in product cards.
After the audit, the following errors were corrected:
Step 7. Wrote and posted optimized and selling texts on the website
We created new selling texts for landing pages and edited the main page, highlighting the company's key advantages and improving the content structure.
Step 8. Placed information about the company in directories
It was necessary to register the site in additional directories of organizations, which made it possible to obtain additional external links and increase the trust of search engines.
What's the end result?
After completing all the work, the customer saw an increase in conversion: the figures increased 3 times compared to the same period last year.
The conversion rate to the site has also increased significantly.
These results were made possible thanks to consistent and systematic work on SEO promotion. This is not about quick success, but about a long and stable process, which ultimately brings significant results, including an increase in applications and sales growth.
SEO takes time, but with consistent work you can achieve great long-term results.
For questions regarding SEO optimization and website promotion, you can contact the "SEO COMPUTER" studio by email: info@seo.computer
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