The right approach to conducting SEO audits: assessing the required resources

For each type of recommendation, it is important to assess and describe what resources and how much will be required to implement them. This includes the number of specialists, programmers, copywriters, man-hours, rework and other resources.

For such an assessment, it is also important to have information in advance about the following aspects:

• What platform or CMS is used on the site?
• What configurations are available to change?
• How flexible are these settings?
• What restrictions need to be taken into account: technical, legal, thematic?
• Who in the organization is responsible for content, PR, marketing? How are the processes organized, who is responsible for what, and is additional coordination needed if, for example, a third-party agency is handling the content?

Set your priorities

For each recommendation, it is important to consider the complexity of implementation and the potential impact on SEO metrics as well as business goals.

This “matrix” can be expanded by adding the following parameters:

• SEO effect
• Business Importance
• Current optimization level
• The need for content manager support
• Need for technical support
• Link building opportunities
• Implementation complexity

An example of such a recommendation would be blocking internal search pages of a site from indexing.

If you have questions or need help in conducting an SEO audit, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.

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