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New functionality in the system allows you to track conversion rates by groups of pages. Now you can easily and quickly estimate how many targeted actions are performed for each group of URLs and, accordingly, measure the impact of SEO efforts.
1. Go to the “URL Groups” tab, where all the pages related to the project are collected.
2. You can change the grouping structure at any time, and one page can be included in several different groups. Statistics for each page or request will be available on the tab.
3. The new version has added a convenient column “Achieving goals in 30 days,” which allows you to evaluate how traffic from search engines is converted.
Let's say your website regularly publishes news. In the new column, you'll see that pages in the news section have generated 100 targeted actions in the last 30 days. This makes it easy to evaluate the performance of an entire group of pages.
Detailed statistics are also available for each URL in the group, which helps you understand which pages are converting traffic and which are not.
In addition, growth potential can be assessed. For example, if the visibility of a section and the percentage of the maximum possible traffic for queries is less than 20%, this means that there is potential for an increase in traffic by 2-3 times, and therefore for an increase in targeted actions.
It is important that the targeted actions of users who came from search engines are tracked. Other traffic sources, such as social media or paid advertising, are not taken into account.
The process of setting goals is quite simple:
1. Go to the Manage URL Groups and Targets tab.
2. Make sure you already have page groups created. It is also possible to create groups automatically if the project structure is built correctly.
3. If the project is configured with access to statistics from analytics systems and goals are configured in it, the system will automatically pull them up via the API. You will be able to choose which goals to track as transactional. The target names will be displayed in the interface, so you don't need to remember their IDs.
4. After selecting your goals, click “Save”. The system will recalculate conversion data for the last 30 days.
After completing data collection, you will receive full analytics for all groups of pages, which allows you to quickly and conveniently monitor the results.
This functionality can be used for detailed analysis of each group of URLs or individual pages in the project. Features include:
For example, you can find out what the conversion rate of the main page is or how many targeted actions were performed by users who came from search engines to the pages of certain sections (for example, blog, FAQ, listings, product cards, and so on). Such data significantly expands the possibilities of analysis.
Assess the potential for increased orders and sales. How much can page groups be improved to increase visibility and attract more traffic from search engines?
Not all page types are equally effective at converting traffic. Now you can easily compare which pages convert better: listings, product cards, news and others. This helps you quickly identify the most effective types of content.
If you divide, for example, product cards into subcategories, you can evaluate the conversion of each subcategory and identify problem pages with low conversion rates. A similar analysis can be carried out for each individual URL.
You can track the dynamics of search traffic and the number of conversions on the graph. For example, if traffic is growing, but the number of conversions is not increasing or even falling, this may indicate problems with conversion or attracting untargeted traffic.
To accurately assess the effectiveness of SEO work, you can determine the value of each target action (for example, if a client is willing to pay 1,500 rubles for a lead) and calculate the ROI for each group of pages. This will help you understand how effectively resources were spent on optimization.
For users who already use the project management module, this functionality is available free of charge, without additional restrictions. We wish you high performance in achieving target actions!
If you have any questions, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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