The main mistakes of SEO optimization of blog text

SEO text optimization is the process of preparing content taking into account search engine algorithms in order to increase organic traffic. However, not all authors and blog owners understand how to properly optimize articles, which leads to common mistakes that affect the site’s position in search engines. In this article, we will talk about the 10 most common blog SEO mistakes and suggest ways to avoid them. These are the opinions of our SEO experts and may not always reflect the opinions of other professionals.

1. Poor learning of keywords and expressions

Keywords are phrases and words that people most often enter into search engines to find information. They help search engines understand what the article is about and what value it provides to the target audience. Therefore, before writing an article, it is necessary to conduct thorough research and select relevant keywords. To do this, you can use various analysis tools, such as services for selecting key phrases.

Keyword analysis will help you determine:

• Main key phrases;
• Frequency of queries for selected words;
• Keyword competition;
• Similar phrases to expand your audience reach.

Based on this data, you can select the most suitable keywords that match the topic and goals of the blog. But it is important to remember that overloading text with keywords can lead to lower quality content. It is recommended to use one main keyword and several additional ones (synonyms and declensions) so that they fit organically into the text.

2. Incorrect text structure

Text structure is how you organize information into logical units. A well-constructed structure helps readers understand the article more easily, and helps search engines analyze headings and subheadings to determine the content and keywords of the article.

When writing an article, you should adhere to the following rules:

• An H1 header should be used for the title of the article, including the main keywords;
• Break the text into sections with subheadings H2, H3 and so on, adding additional key phrases;
• Don't forget about the correct hierarchy of headings - don't skip levels or have too many subheadings of the same level;
• Paragraphs should be short and easy to read - no more than 5-7 sentences in one paragraph;
• Use lists, tables, bolding, and other elements to improve readability and highlight important points.

3. Low text uniqueness

Uniqueness of content is an important factor for search engines. The higher the percentage of uniqueness, the more valuable the text is considered. Search engines don't like duplicate content and may lower your site's ranking if they detect plagiarism. You can use various services to check uniqueness. They will help determine the percentage of uniqueness of your text and show where similarities are possible. It is recommended to strive for text uniqueness at a level of 90% or higher.

4. No images

Images are an important element of text that makes it more attractive and understandable to readers. Visual elements help maintain attention, illustrate ideas, and make text less monotonous. In addition, search engines analyze images to improve understanding of the article's content.

Basic requirements for images:

• Size: Images should be optimized to load quickly on different devices. To do this, you can use special services for compression without loss of quality;
• Format: JPG, PNG, SVG and WEBP images are suitable for most devices. Each format has its own characteristics - JPG is good for photos, PNG is good for logos and transparent backgrounds, SVG is good for vector images, and WEBP is ideal for compression without loss of quality;
• Alt text: Each image should include an alt tag that describes the content of the image to search engines. The description must be accurate and include keywords.

5. No call to action

A Call to Action (CTA) is an invitation for the reader to take a specific action after reading the article. An appeal can help convert website visitors into subscribers, clients or partners. Additionally, CTA increases reader engagement and encourages them to interact with the blog.

The call to action should be clear and relevant to the purpose of the article. For example, if you want feedback from readers, offer to leave a comment or take a survey. If the goal is to promote a product or service, offer to download free material or schedule a consultation.

The call to action should be visible, usually placed at the beginning and end of the article so that the reader does not miss it. It is important that the CTA fits organically into the context and does not look intrusive.

If you have questions or want to discuss the topic of SEO optimization of text for a blog, write to the SEO studio "SEO COMPUTER" by email info@seo.computer.

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