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How do keywords in a page URL affect promotion?
Many beginners and experienced webmasters wonder whether it is worth including keywords in the page address. How useful it is to use the title of an article in the URL and what pros and cons this may entail, we will look into this material.
Is it worth it or not?
Experts are divided on this issue: some believe that keywords in URLs are required, while others believe that they should not be used. However, most SEO experts, both in Russia and abroad, are inclined to believe that keywords in URLs are necessary. Research confirms that having keywords in page URLs does have a positive impact on SEO. The question remains how fully to include key phrases. Although most experts recommend using full phrases or almost full phrases in URLs. Unlike domains, where you can use a minimum of words from the keyword, everything is simpler with a URL.
For example, if your company sells plastic windows, the domain name could be window, but it does not have to contain all the key phrases. However, when forming a URL, you can more accurately include all important keywords.
Some experiments conducted in Western markets have shown that pages with full keyword phrases in the URL perform better than those with partial keywords. Although these studies were not always conducted in isolation, they do suggest that full URL entry is the best option.
However, it is important to remember that the URL should not be too long. If the query consists of five or more words, it would be wiser to use only three or four keywords. Long URLs can not only be poorly perceived by users, but also be less effective from a search engine optimization perspective.
For both Google and Yandex, including keyword phrases completely in the URL does not cause penalties, but it is important to exercise moderation.
In what cases can this be dangerous?
Keywords in URLs can cause problems if you have a large number of links leading to your internal pages without using anchor texts. This especially applies to situations where links are placed on third-party sites or on social networks, where reposts are often made without text, but the page address is simply used.
When search engines see such links, they begin to perceive the address as a set of keywords. As a result, you may encounter the problem of oversaturating your anchor list with the same words, which could theoretically affect SEO. Although in practice such problems do not occur so often, and at the initial stage, when links are just starting to arrive, the full inclusion of keywords in the URL can even give a positive result.
However, if there are too many of these links, there may be negative consequences, so caution should be used.
For more information, you can always contact the SEO studio "SEO COMPUTER". We are ready to help you with any questions regarding SEO optimization.
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