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One client once wrote me the following message:
“I have a former web programmer on my staff, and he said that everything in SEO is too vague. He has little faith in it.”
I will not delve into issues of faith, but will simply tell you what methods of promotion on the Internet exist and what their differences are for the customer.
There are three main ways to promote on the Internet:
In this case, you pay directly to the search engine - this is the main source of income for such services. Once you've paid, you start receiving clicks to your site.
If your region is large cities such as Moscow or St. Petersburg, contextual advertising is often on the verge of breaking even. Here's why this happens:
A) A higher bid per click results in a higher position.
B) In practice, you don’t need many actions to increase conversion - it’s enough to make the landing page more or less user-friendly, quickly respond to calls and slightly modify the ads.
C) The number of available advertising spaces is limited, and advertising can be launched almost instantly.
D) Companies that have been working in the context for a long time have usually perfected their settings and can launch additional sites as part of contextual advertising.
The principle is clear, isn't it?
SEO promotion does not provide guarantees, but it is usually cheaper than contextual advertising - especially in large cities.
So, for competitive niches in Moscow, the cost of SEO can be about 50 thousand rubles per month, while contextual advertising will cost 300 thousand rubles (the figures are approximate, but in practice such data is often found among clients).
Conversion from SEO is usually higher than from contextual advertising, and here's why: sites that are in the TOP 10 of Yandex or Google are usually old and well-made. They inspire confidence in users.
In addition, people are increasingly beginning to understand what is advertising and what is organic results.
Building an effective audience through targeted advertising takes time. A lot of time...
Targeting by itself does not lead to instant sales. Typically, users subscribe to groups and continue to receive entertaining content or offers that help them warm up to making a purchase.
1. There are three main ways to sell goods and services on the Internet. It's not so much that there's any way to ignore it.
2. SEO is the most economical method, but there are no guarantees.
3. SMM is the most difficult method, as it requires the creation of content that will gradually develop relationships with the audience. Many who start social media may not make sales.
4. Contextual advertising is the fastest and easiest way, but sometimes advertising may not bring the expected result.
If you have questions about SEO and promotion, write to the SEO studio "SEO COMPUTER" by email: info@seo.computer.
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