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With the transition to Google's mobile index, mobile-first indexing has become the main approach for assessing page quality. This means that the search engine now analyzes the content on the mobile version of the site for ranking purposes. If content is not available on the mobile version, it will most likely not be taken into account when evaluating the site. Therefore, it is important that all information from the desktop version is presented in the mobile version of the site.
It is also important to consider the algorithm update that affected the Page Experience criteria. Basic web metrics such as loading speed, interactivity and layout stability now play a key role in website evaluation. Pages that meet these standards receive higher positions in search results, while pages with poor performance, on the contrary, lose rankings.
The main focus of mobile optimization should be on two things: content accessibility on mobile devices and meeting Core Web Vitals requirements.
Previously, separate subdomains were created for mobile versions of websites, where an adapted version of the site was located. This was due to technology limitations, but with the development of CSS, such approaches began to become obsolete. Now you can easily create a single page that will adapt to different screen sizes.
Today, creating responsive pages using CSS has become much easier. One popular tool for this is media queries, which allow you to apply different styles depending on the device screen size. This allows you to effectively customize the appearance of the page for different resolutions.
For example, you can use media queries that change page styles based on screen width. For example:
@media only screen and (max-vidth: 600ps) { ... } Such media queries will help achieve page responsiveness, ensuring that content displays normally on various devices.
If your site uses JavaScript, it is important to note that some events, such as mouseup, will not work on mobile devices. Instead, you need to use the appropriate events for mobile, such as touchend.
Once your site displays correctly on mobile devices, it's important to tweak it to achieve the best Core Web Vitals results. To do this, you need to take into account loading speed, interactivity of elements and stability of layout, which is of great importance for SEO.
Using various tools, such as Site Audit, you can check the main metrics for mobile versions. These metrics help you track how quickly and conveniently users can interact with your site. By connecting regular audits, you can quickly respond to changes and improve page usability indicators.
To improve Core Web Vitals performance, you need to follow recommendations to improve loading speed, improve content accessibility, and improve layout stability.
To improve loading speed, it is important to optimize the server, enable caching, file minification and reduce the size of images. You can also use technologies such as Lazy Load so that images are loaded as needed.
To improve accessibility, it is important to pay attention to text and background contrast, font size, and the size of interactive elements. These factors are especially important for mobile device users.
If the content is important, it is better not to hide it using display :none . Instead, you can move the block to the bottom of the page or adapt it for the mobile version.
Flex and Grid are modern tools for creating responsive pages. They allow you to easily change the arrangement of elements on the page, making it flexible and convenient for different devices.
If your page qualifies for one of the Rich Results types, be sure to use Schema.org markup. This will allow you to get into specialized blocks of search results.
If your site still uses Flash, you need to get rid of it urgently. This technology is no longer supported in modern browsers and devices.
Tablets, although they have a smaller share of devices, are still important. They can lead to more conversions because tablet users are often more active in their purchases than smartphone users.
Using image compression tools like Tinypng will reduce the weight of your images without losing quality, which will make your pages load faster.
Mobile optimization is becoming a critical part of successful SEO. It does not require significant effort and resources, but can significantly improve the site’s position in search results and increase conversions. Using modern tools and approaches, you can significantly improve the mobile version of your website in a short time.
For any question, you can contact the SEO studio "SEO COMPUTER" by email info@seo.computer.
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