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Many clients who contact us often say: “The competitor is not moving forward in SEO, but is in the TOP!” Why is this happening? Let's look at several reasons for this phenomenon.
1. The competitor has a good reputation online
If your competitor has been in the market for several years, it is not surprising that he may be in the TOP. Having a brand, constant advertising and a positive reputation allows you to compete for customer attention. Your competitor may not spend a lot of money on SEO, but thanks to their reputation, they continue to receive steady traffic and orders. But despite this, it is important to remember: even the most successful companies do not stop working on SEO to maintain their positions and remain visible in search results.
2. The competitor has a high-quality link mass
If a competitor has a healthy and clean link profile, their site may rank higher in search results. Links are a signal to search engines that a site is authoritative. The more quality links, the higher the trust of search engines. Links from other sites indicate that the content on your resource is useful and that your products or services are in demand. If your site doesn't have an equally high-quality backlink profile, your rankings may be worse.
3. The competitor has a well-thought-out website structure
If a competitor’s website has a well-structured structure, this helps it be indexed more easily and improve its position in search results. To assess how much your site's structure is inferior to that of a competitor, you can use special structure analysis tools. It is important that the main page has the greatest weight, and less important pages are located on the second and third levels. The structure of the site should be logical and understandable for both users and search engines.
4. The competitor carefully worked out all the details when creating the site
If your competitor is already in the TOP, it’s worth analyzing his website. Large and successful websites usually have a clearly structured structure, a convenient menu, clear navigation, a chain of actions for users (CTAs - calls to action) and useful texts. When developing a website for promotion, it is important to provide in advance such elements as space for text, promotions, blocks with additional information, etc. This will help save time in the future and not waste it on reprogramming the site.
5. The competitor has a lot of positive reviews
Do you have reviews on Yandex.Maps? What about your competitor? Why Yandex? Because reviews on Yandex undergo strict moderation, unlike Google, where you can leave a review in just a minute. It is much more difficult and expensive to generate reviews in Yandex. If your customers are satisfied with the services, ask them to leave a positive review on Yandex.Maps. This will not only improve your reputation, but also increase the visibility of your site in search results. Positive reviews work as an additional factor to improve site rankings.
Changing the design, setting up advertising or adding new products and articles will not always help to immediately improve your position or increase the number of orders. All these actions are important, but more important is a thoughtful approach to SEO and a reputation strategy.
Conclusion: Your competitor may not spend a lot of money on SEO, but thanks to a properly built site structure, a good backlink profile or an active online reputation, he can rank high. Perhaps his site gets traffic through word of mouth or constant content updates, as well as through real customer reviews. Monitor changes on competitors' sites, analyze what they are doing, and try to borrow best practices. By studying your competitors' websites, you can improve your site, which will lead to more traffic and orders.
If you want to order SEO promotion of your website, write to the SEO studio "SEO COMPUTER" by email info@seo.computer.
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