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The main difficulty in providing expert-level intellectual services is that it is often difficult for the contractor to demonstrate all stages of the work, and it is difficult for the client to “feel” the result. This can lead to dissatisfaction and mistrust, as well as doubts about how effectively funds and time were used.
To avoid such problems, it is important for specialists to show the client exactly what he gets for his money. The same information can be presented in completely different ways, and this affects the perception of work results.
In this article I will tell you how to properly present your work to the customer.
It is easiest to show the customer the results of visual changes on the site, but it is important not only to demonstrate these changes, but also to explain their necessity. The key point is to justify why a particular change was made. Ideally, you can provide not only information about what was changed, but also a before and after analysis to show the real impact of those changes.
An example description of the task “changing the feedback form” might look like this:
“Based on analysis of form usage over the past week, we decided to change its appearance as this will improve the user experience and speed up conversions.”
One of the key tasks of SEO is working with landing pages. These pages should not only attract traffic, but also effectively convert it into customers. Their continuous improvement is a process that never stops, and it should be aimed at both increasing search engine visibility and increasing conversions.
It is important to explain to the customer that changes to such pages are often quite global and may include reworking of layouts or content. You also need to provide arguments such as comparison with competitors or SEO metrics that can be measured after implementing new solutions.
Many customers cannot independently interpret the data received from analytical systems, and often do not even know that the site needs to be connected to such systems. It is important not only to provide this data, but also to explain how it relates to improving the client’s business performance.
Using clear screenshots and simple explanations, you can clearly demonstrate which actions led to changes in key metrics such as traffic or conversions. This will help the customer clearly understand how SEO affects their business.
External links play an important role in SEO, especially when promoting in search engines. Their influence on website visibility is invaluable, especially when it comes to content marketing. It is important not only to receive links, but also to track their impact on the site’s position in search results, as well as on indicators for keywords.
The results of working with external links can be demonstrated as follows:
This approach is equally effective for both large projects and local promotions.
It is very useful to compare the visibility of your site with that of your competitors. This helps the client understand where his project is and what goals should be set. You can also analyze how competitive sites use landing pages and what technical solutions they use.
This will give the client a realistic idea of what to aim for and show how effective your current strategy is.
SEO is a long-term strategy, and the first visible results may not appear immediately. However, even before there is a noticeable increase in traffic, you can track positive changes in other indicators. For example, improving rankings for keywords or increasing website visibility.
To do this, it is useful to make comparisons with previous periods, for example, by quarter or by the same period last year. It is important not only to analyze such reports yourself, but also to show them to the client so that he can see progress.
As you can see, even if SEO work is not always immediately obvious and measurable, you can still demonstrate the results of your work to the customer. The main thing is to formalize and explain it correctly. What may be obvious to a specialist often looks like a set of incomprehensible numbers to a client.
I hope this article is helpful. If you have any questions, write in the comments or email info@seo.computer.
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