The digital world continues to actively develop, despite the challenges of the time. Offline businesses are now faced with the need to adapt to the online format. The creators of website builders have greatly simplified this process by offering tools that allow you to create a working website without deep technical knowledge.

However, how good are the sites created using these builders? Opinions are divided: some consider such platforms to be a limitation for professionals, others value their convenience and functionality.

In this article we will look at how sites on Tilda perform from an SEO point of view and what are the promotion features for such resources.

How do I know if a Tilda website is right for me?

Tilda is ideal for content-oriented projects such as:

interactive articles;
longreads;
photo stories;
landing pages;
portfolio;
low-page sites.

However, if your plan is a large-scale project or an online store, you should seriously think about it. In some cases, it's easier to contact a developer right away than to deal with platform limitations at a later stage when you need to migrate content and deal with additional modifications.

Is it possible to promote a website on Tilda to the top of search engines? Are there any restrictions?

Websites on the Tilda platform have their own characteristics that can make their promotion difficult:

inability to install complex modules;
the platform limits the ability to implement complex SEO strategies that are relevant for competitive niches;
lack of options for programmatically filling metadata, which is important for large catalogs of online stores;
inability to edit Robots.txt and Sitemap.xml files manually;
access to additional analytics modules only on paid plans.

What were you able to achieve when promoting sites on Tilda?

Despite the above limitations, we have achieved significant results with websites built on Tilda. About 40% of the queries we planned made it to the top of search engines. We are also seeing steadily growing traffic, with the number of clicks exceeding 1,500 per month for more than 1,500 key phrases.

What are the pitfalls when promoting sites using website builders?

We recommend approaching website promotion using website builders with the same comprehensive approach as any other project:

Prepare an extensive semantic core that covers all key queries in your niche.
Build your site structure based on this core.
Create a list of the main landing pages that will bring in traffic.
Consider pages with texts, infographics, modules and forms focused on user requests.
Use the CNC approach to generate page addresses.
Make sure to optimize your images (format, size, title).
Create a technical specification for writing content based on key queries.

The Tilda builder successfully copes with tasks focused on creating content websites, but it is important to remember that it has its limitations.

Should you use website builders?

Yes, for small and medium-sized businesses, designers such as Tilda are a great option. This is a convenient tool for creating and editing websites, with SEO optimization capabilities. However, we recommend using Tilda for small projects, since for more complex and large tasks it is better to choose more flexible platforms.

What should you consider when creating websites on Tilda?

Features that are worth paying attention to when working with Tilda:

Ability to edit meta tags, titles and alt attributes of images.
Connection to the secure HTTPS protocol.
Setting up redirects (for example, 301).
Generating an XML sitemap for search.
Creating responsive websites without duplicating pages.
Using micro-markup to improve indexing.
Access to URL optimization tools (CNC).
Create a unique design thanks to available modules.
Setting up hiding pages from indexing or setting up redirects.
Creating a 404 error page.

Additionally worth considering:

The need to add breadcrumbs on every page.
Limit on the number of pages (no more than 500).
Dropdown menu requires duplicate links.
The platform is not suitable for large online stores.
Without a slash at the end of the page, duplicates may occur if the correct canonical is not configured.
Lack of access to an FTP server to directly upload files.
Large JS scripts can slow down your site.
Optimizing image titles.

As a result, Tilda is suitable for projects where its capabilities cover all needs. This is a great tool for medium and low volume websites. However, for more complex projects, such as online stores or highly competitive resources, it is better to choose professional CMS, which provide more opportunities for growth and development.

For any questions, you can contact the SEO studio "SEO COMPUTER" by email info@seo.computer.

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Talking about Tilda in SEO language