Leave a request
The first step when analyzing a site that is losing traffic is to examine changes in visibility and traffic. Sometimes this is enough to understand what caused the problem. For example, a case was presented in one of the SEO groups where the author asked what could happen to their site despite no technical or content changes, and no link purchases.
Many SEOs tend to assume that problems are due to poor links, lack of brand awareness, or that a full site audit is necessary to get to the bottom of the problem. This is not always the case. One notable example would be a site that suffered during an algorithm update, resulting in a significant drop in traffic. After such an event, the site continues to lose positions in search results. This is a typical situation for content sites that have been penalized as a result of updates focused on the usefulness of the content.
Very often, sites with similar traffic behavior eventually lose visibility in search results and gradually disappear. What can be done in such cases? First, you need to answer a few questions: Does the site's content have value? Does it match users' search intent? Is the site well structured, is the semantics organized correctly, are there any problems with keyword cannibalization, is the indexing process effective? It is also important to consider how valuable the domain itself is in terms of link authority and how actively users interact with the site. Do they return to the site or not?
In this case, it is worth conducting a comparative analysis of metrics for different periods. This could include CTR, time on site, organic traffic bounce rate, user engagement, and return visitors. No less important will be the analysis of traffic to the main page and brand traffic - is it there at all, and how is it changing: is it increasing or decreasing?
Of course, you can audit, improve and rewrite the content on the site, but is it worth spending resources on this in the current situation? Simply changing the content is unlikely to produce immediate results. You, like many site owners, may be hoping that the next update will bring changes. However, the behavior of search engines is unpredictable, and in the case of updates aimed at usefulness of content, it can sometimes be difficult to predict how this will affect the site. Google said its useful content system is now integrated into the core algorithm, meaning changes in trends can occur with subsequent updates to the core algorithm. How this will manifest itself is difficult to say.
At this point, you should be wary of offers to conduct an SEO audit unless you consider that the site may have been affected by the update algorithm. Always check if traffic changes coincide with the dates of significant updates from Google.
For a quick SEO audit of your website, you can use free analysis tools.
For any questions about SEO optimization, you can contact the SEO studio "SEO COMPUTER" by email: info@seo.computer.
ID 7555
