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Many people appreciate me for creating clear and accessible instructions. Here's a detailed guide to help you use content wisely on your site.
It's no secret that content on social networks and on the website works differently. When publishing a post, for example, on social networks, there is no guarantee that it will receive traffic.
It will be seen only by those who follow you, as well as those to whom the social network algorithm shows it. But after a while, they will forget about him. Of course, you can promote the post, but this will require additional investment.
With the content on the site, everything is different! By writing a quality article once, you can receive constant traffic from search engines, and this traffic will continue to come for years.
Let's say you're a social media expert. You have created a website with sections for services and offers. Now you want to write expert articles that will attract visitors and orders to your website. How to do this? How to write such an article yourself?
It's not that difficult if you follow the guidelines below.
The shorter the better. It is important that the URL is human-readable. Use keywords in the page address.
If you have an article on the topic “How to make a mask on Instagram,” its address will be like this: website address/kak-sdelat-masku-v-instagram.
Don't forget that each address should give an idea of the content of the page.
Use H1-H6 heading tags. However, remember that there should be only one H1 and it should be located at the very beginning of the page.
Each title must contain a keyword. Write headlines in simple and understandable language so that they are easily understood by readers.
Don't forget about text highlighting: italics, underlining, bold, bulleted and numbered lists - we use them where appropriate.
Use synonyms for key terms and try to talk about your product or service as if you were the best sales manager.
For example, for an article on the topic “How to make a mask on Instagram”, the following search queries would be:
The text should be logical and solve specific problems of readers.
For example, if you are writing an article about masks for Instagram, after collecting words and queries, you can group them by meaning. This will help you structure your text logically.
The structure of the article could be as follows:
Conclude the article by sharing examples of popular masks and ideas for inspiration.
For example, a social lock.
Social lock is a tool that hides content or promotional codes that are available to users after they share a page on social networks. Thus, the user likes or reposts your content, and in return receives interesting material.
Look what they write and how they do it. Think about what exactly readers want on the page and create the best content.
I'm sure you will succeed! I will go over all the other subtleties in the SEO course for information businesses and online schools, which will be available soon.
We will tell you in detail how to correctly apply these principles to achieve maximum results.
If you have any questions, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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