Leave a request
Imagine that you are looking for a product in a store. There are many different products on the shelves, but only one of them matches your request. Internet search works the same way. Title is the name of the product, and description is its description. Keywords help search engines understand what exactly you are looking for. The better the website optimization, the higher it ranks in search results. In this article, we'll look at how to make your website pages taste good to search engines and follow SEO best practices.
The first thing you need to do when optimizing a website is to create a semantic core. Use keyword research tools. Specify the region if you are promoting the site locally. For example, the search term “buy an iPhone” may have high volume, but this also means more competition. It is important to select queries with different frequencies to avoid unnecessary competition. Keywords can be classified into three categories:
After the kernel is assembled, requests need to be divided into clusters. Each cluster should lead to one landing page. This will help distribute queries effectively and improve page indexing.
The title tag is important for SERPs because it appears in search results. Title must be unique and match the user's request. It is important that the page title is not repeated on other pages of the site. The more relevant the query in the title, the higher the likelihood of the page getting to the top of search results. Apply the following rule:
The H1 tag is the main title of the page and is also indexed by search engines. It is important that it is unique and includes keywords. There should only be one H1 on the page. H2-H6 tags serve as subheadings and include additional keywords. The lower the tag, the less weight it has in SEO, but that doesn't mean they should be ignored. Use H1-H6 correctly to structure your content.
An interesting article on the topic: Internal and external SEO website optimization.
The description tag helps to form a snippet in search results, which influences the user’s decision to go to your site. It should be short but informative, contain 1-2 key queries and not repeat the title. Typically, the length of description should not exceed 160 characters. A well-written description will attract users' attention and increase CTR.
To estimate the volume of text, two approaches can be used:
An important parameter of the text is “nausea” - the frequency of repetition of the same words. It should not exceed 4-6%, otherwise the text may be perceived as spammy. The uniqueness of the text should strive for 100%, but in some cases this is impossible. The main thing is that the uniqueness should be at least 90%. Also avoid “watery” texts with an excessive number of introductory constructions, evaluative words and parasites.
After forming the semantic core, it is important to determine the amount of content for the page. It depends on the number of keywords and competitor analysis. The more keywords, the more content you need on the page. It is also worth analyzing the pages of competitors, excluding large aggregators that occupy top positions for other reasons.
An interesting article on the topic: SEO copywriting as an art.
If you have any questions about SEO optimization, you can always contact the SEO studio "SEO COMPUTER" for a consultation. Write to info@seo.computer and our specialists will help you sort out any issues.
ID 7421
