Site audit

Modern web resources compete with each other for user attention. To stand out and achieve success, it is important to get your website in perfect condition, and auditing helps with this.

When is an audit needed?

An audit allows you to understand why the site is not fulfilling its goals, such as increasing sales or receiving applications. To do this, the convenience, efficiency and structure of the resource are analyzed.

It is recommended to conduct an audit in the following cases:

• at the stage of website development;
• before launching a project in search engine promotion;
• during active promotion;
• if the site does not achieve the expected results for a long time.

Preventive audits should also be carried out regularly, once or twice a year, in order to identify hidden problems and correct them in a timely manner.

What is an audit like?

Technical audit

This type of audit analyzes the technical condition of the site. During the verification process, the following are assessed:

• page loading speed (no more than 2-3 seconds);
• adaptation of design for various devices (smartphones, tablets);
• works correctly in different browsers (cross-browser compatibility);
• functionality of interface elements such as search, menus, buttons and links;
• presence of errors in the code;
• level of site protection from hacking and malware.

Search audit

An SEO audit is aimed at checking the site’s compliance with search engine requirements. It includes:

• checking and setting up sitemap.xml and robots.txt files;
• assessment of page URL structure;
• search and elimination of duplicate pages;
• analysis of the quality and volume of external links;
• presence of the site in major search engines.

Usability and interface assessment (UI/UX)

User behavioral factors play an important role in the success of a website. During a usability audit, the following are assessed:

• user-friendly interface and attractive design;
• text readability and font contrast;
• correct display on various devices;
• ease of site navigation.

It's useful to walk through the user journey yourself to see how easy it is to perform actions on the site, such as registering or purchasing.

Content audit

Website content, especially text, plays an important role in promotion. To analyze content, the following are checked:

• compliance of materials with the subject of the resource;
• correctness and attractiveness of headlines;
• uniqueness and relevance of texts;
• Availability of a variety of content formats such as images and videos.

Conducting an audit allows you to identify weaknesses of the site, eliminate them and significantly increase the efficiency of the resource. This helps increase traffic, improve behavioral metrics, increase conversions and gain a competitive advantage.

If you have questions about auditing or optimization, write to the SEO studio "SEO COMPUTER" at info@seo.computer.

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