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Many companies involved in SEO promotion employ entire teams of specialists for this purpose. Managers develop semantic cores and strategies, draw up work plans, assign tasks to performers, and monitor results. Programmers optimize websites, and copywriters write SEO texts. But most of the work focuses specifically on the creation and elaboration of articles, be it the topic of choosing clothes for the autumn season or the foundation of a wooden house.
There is an opinion that SEO texts should be full of technical terms and written at a professional level. However, in practice, most SEO articles are written in simple and understandable language. In this article, we decided to compare what could be more effective: a large number of simple SEO texts written by copywriters, or several expert materials prepared by specialists in the field.
SEO-optimized text must be correctly written and accessible to the user. However, in the pursuit of perfection, many people begin to proofread every detail, adding new pieces of information, which leads to endless rework and delays. As a result, the text may drag on for several months until it is agreed upon.
The goal of SEO optimization is to display a website in search results for a specific query and attract traffic. Even if the article does not give the user a comprehensive answer to his question, he will still go to the site to explore other sections, products, services or articles. He already knows that he has reached a site that is related to his request.
Thus, even a simple SEO article written with keywords in mind can attract significant traffic. By investing a little effort, you can get much more benefits in the future. Remember that most people don't come to a website with the intention of reading the entire article. Typically, they scan text in an "F" shape: first two horizontal scans and then a vertical scan - a quick glance at the headings. Only a few will begin to read the text carefully.
There are users who prefer long articles and enjoy reading voluminous materials. However, for the majority who are looking for something specific, for example, “buy a metal door in Vologda,” it is important not to delay with information. They don't need details about door manufacturing technology or the benefits of a particular model - they want to get the information they need quickly and without unnecessary words.
Writing SEO texts of 2000-3000 characters is the best way to promote a website in search results. Such articles are usually read to the end if the request matches the content. To do this, the copywriter uses keywords from the collected semantic core, which helps to become visible to users.
Let's compare one expensive expert article of 10,000 characters and five simple SEO texts written by copywriters for different key queries. Even if they take the same amount of time, their value for search engines will be different.
One article can address only one request, while five articles will cover several requests at once. This allows you to attract more users and improve the “weight” of the site. If articles are properly linked, this will also have a positive impact on search engine perception.
What's the point of writing SEO-optimized text if it is just a decoration for the page, accessible only to the company's management? First of all, you need to interest the client, not the director. Who are these clients?
Each of these groups will require a different approach to writing SEO text. A simple and useful article, written taking into account the language of the target audience and with the right keywords, meta tags and headings, is much more likely to get to the TOP than complex expert material, which may not include the necessary key phrases and will cost much more.
Start by creating 50 simple, short articles, each targeting a specific query. As soon as these pages start to rise in search results, you can improve them:
This way, your website will not only be promoted, but also convert visitors into customers. There is no point in wasting resources on expensive expert articles that may not make it to the TOP and therefore will not be noticed by the target audience.
You should not entrust the writing of SEO texts to specialists who are not copywriters: engineers, technicians, managers. Firstly, they do not have the skills to write texts, and secondly, everyone has their own point of view. One specialist may not appreciate the text of another, even if it is his colleague.
Don't put off promotion until later. While you are planning, your competitors are already actively promoting, and their pages may occupy top positions. Even if your article does not make it to the TOP, it will still have a positive effect on the site’s indexing. Today, search engines value sites with a large number of unique pages, created taking into account a variety of queries.
If you're wondering how to write effective SEO copy, check out our other article where we explain in detail the basic principles of website optimization.
Take care of your business, and leave SEO and Internet marketing to the professionals. Order texts for SEO from experienced copywriters. We'll be happy to help!
You can contact the SEO studio "SEO COMPUTER" with any question by email info@seo.computer.
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