In the previous article, we looked at 5 useful tools for increasing the effectiveness of SEO, such as checking the region binding in Yandex Business for commercial sites, analyzing the quality and demand of pages through Yandex.Webmaster, checking the correct operation of the site with www, with/without https, optimizing images and checking the mobile version of the site.
In this article we will add 4 more useful tools to improve the performance of your website:
Setting up a 301 redirect to the main page (or other similar page) when deleting sections
Why is this important? Setting up a 301 redirect to the home page is important for several reasons:
- Maintaining search rankings: 301 redirects help maintain the SEO performance of a page that has been deleted or moved. It tells search engines that the page has been moved permanently and they redirect traffic to relevant content.
- Correcting errors and broken links: if there are old or broken links on your website or other resources, setting up a redirect to the main page helps redirect users to relevant pages.
- Improved user experience: Home page redirect improves navigation by preventing visitors from ending up on non-existent or moved pages.
To set up a 301 redirect, follow these steps:
- Open the .htaccess file on the server if you have access to the server. If you use a CMS (for example, WordPress), you can use a redirect plugin.
- Add the following code to the file:
- Redirect 301 /old-section. http://your-site.com/new-section.
- Replace "old-partition." to the URL of the page that needs to be redirected, and "new-section." to the current URL. Save the file and upload it to the server.
Checking and setting up site indexing
It is important to ensure that all pages on your site are indexed correctly. Setting up indexing helps search engines crawl and index pages, and also prevents problems such as duplicate content or important pages being excluded from the index.
Steps to check and configure indexing:
- Check your robots.txt file to make sure there are no blocks for important pages.
- Use webmaster tools such as Google Search Console or Yandex.Webmaster to monitor the status of indexing.
- Create and submit an XML sitemap to search engines.
- Check meta tags on pages to ensure they are set correctly for indexing, e.g. .
- Monitor and correct indexing errors through search engine consoles.
- Exclude unnecessary pages from indexing using robots.txt or meta tags.
Updating product or service cards
Why is this important?
- Increased visibility in search results: up-to-date product and service cards, with updated metadata and keywords, will help your business be more visible.
- Increased competitiveness: Up-to-date information on product pages allows your customers to get accurate information and compare offers.
- Meet user expectations: Regularly updating product cards helps ensure that the content meets current user requests and needs.
What you need to do to update:
- Update the description, images, price and features of your products or services.
- Display your most popular and profitable products in a prominent place.
- Update information based on market research and competitor analysis.
- It is also helpful to train employees to keep them up to date with product updates.
Check the operation of forms and applications on the website
To ensure the correct operation of forms and applications on the site, it is important to check that the data is correctly collected and processed. This will help avoid losing customers and improve user experience.
How to check the operation of forms and applications:
- Test your forms on different devices and browsers to ensure they work correctly.
- Check that all input fields and submit buttons work.
- Make sure that data processing on the server is configured correctly and that forms are sent without errors.
These steps will help you identify and correct problems with your forms promptly, improving your site's usability and increasing customer loyalty.
Do you use these tools? Do you have any recommendations or tips for improving SEO? Write to the SEO studio "SEO COMPUTER" with any question by email info@seo.computer.
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