Simple SEO tasks that multiply your profits. Part 1

An SEO specialist is involved in improving the visibility of websites in search engines, which includes not only keyword research and content creation, but also comprehensive work to optimize the website structure, external links and code. However, there are also simpler tasks that can be completed quickly and which can significantly increase the profit of specialists through additional services.

Checking region binding in Yandex Business in commercial topics

To improve visibility in search engines, it is important to correctly configure the region binding in the company profile. This helps the business appear in search results to the right audience. Make sure your profile includes the correct service area, contact information, and other important information. It's also a good idea to use keywords related to your region in your descriptions and titles.

Checking “low quality” and “low demand” pages in Yandex webmaster

Low-value and low-demand pages can significantly reduce the effectiveness of a site in search engines. To detect them, you need to use data from Yandex Webmaster. In the Excluded section of the Indexing report, you'll find pages marked as Low Use or Low Value. It is recommended to remove such pages or improve them.

How to fix low value pages

• Check the content of the page: do the headings (title, h1, h2, etc.) correspond to its content? Is there important data that is only presented as images or rendered via JavaScript? Check if the page code is available to the robot.
• If a page repeats material from other pages on the site, use the rel="canonical" directive to indicate the original. You can also prevent page indexing with a 301 redirect, through robots.txt or the noindex meta tag.
• If a page does not provide value, you should block it from indexing using the Disallow directive in robots.txt.

How to fix low-volume pages

If pages with content are not showing up in search results, the content may not be relevant to what users are looking for. Analyze the content and improve it to make it more relevant. Use keyword tools to check which terms might be more popular, and make sure there is no duplicate content on your site.

Checking the site's operation with www, with/without https

Sometimes one version of the site may not work due to incorrect configuration. To check how a site works with and without the www prefix and with/without the https protocol, use several methods:

• Check manually by entering the site address with www (for example, www.example.com) and without www (example.com), then add https (https://www.example.com and https://example.com). If both versions open the same way, then the setting is correct.
• Use online diagnostic tools, such as various services, that will help you check the site's performance with different URL options and protocols.

Image optimization

Large images can slow down page loading, especially on mobile devices. To improve the user experience, it is important to optimize your images.

Some recommendations:

• Compress images, reducing their size without losing quality.
• Use suitable image formats, for example, JPEG for photos, PNG for images with transparency, WebP for fast display on mobile devices.
• Use alt tags to improve SEO and speed up page loading, and use lazy loading to load images only when they are displayed on the screen.

Checking the functionality of the mobile version of a website or application

To improve behavioral factors, it is important to ensure that the site displays correctly on mobile devices. Here are several ways to check the mobile version:

• Open the site on different devices (smartphones and tablets) and evaluate how it looks and works. Pay attention to screen resolution and ease of navigation.
• Use testing tools like Google Mobile-Friendly Test to check your site's mobile compatibility.
• Test the functionality of all elements such as buttons, forms, and links on mobile devices to ensure they work correctly.

These tasks do not require much effort, but can significantly improve the productivity and efficiency of the site. If you have any questions or need help, you can contact the SEO studio with any questions by email info@seo.computer.

ID 8467