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The issue of markups for SEO promotion always causes a lot of controversy among experts. Some consider this an effective method, while others consider it a dangerous practice that can lead to sanctions from search engines. In this article, we’ll look at whether it’s worth using promotions for promotion and how they can affect SEO.
One reader asks: “Would a strategy work where we ask customers and bloggers to post a search term that fits our topic, then go to a competitor's site for a few seconds to come back to us and place an order? We offer a discount or gift for such actions. After all, to search engines they may look like ordinary users and not scammers. How do you think?"
On the one hand, such a strategy can give some results if there are a lot of clients and the process is not massive. But on the other hand, if you are working on an important project that has been in development for years, there is a risk that search engines will detect this cheating, and the site may receive sanctions.
If we look at Google, cheating here works much weaker. Such a strategy will not bring significant effect, especially on a large scale. Google will require a more complex and careful implementation of such methods. In Yandex, this works somewhat simpler, especially when people simply enter queries and perform actions on the site without making a purchase, but do not return back to the search results.
Today, Yandex continues to complicate its algorithms, and some cheating methods are already producing less results than several years ago. However, there are still relatively simple mechanics that work. In the future, when Yandex completely eliminates simple cheating, it will use more sophisticated assessment methods, such as analyzing user history. In the future, such methods may work much more efficiently, but this will take time.
At the moment, this approach will not bring you a significant bonus compared to classic cheating methods, but the risk will be minimal, although it still exists. In the future, when Yandex learns to more accurately analyze user behavior, such a strategy may prove effective, since it will use “clean” users without suspicion.
Thus, at present this method may be relatively safe, but it is unlikely to lead to dramatic results. If your site is already in the TOP 5, then by sending a small stream of such actions, you can improve your position. However, it should be remembered that this is not a panacea, and for such experiments the risks and benefits must be carefully assessed. For a major project, this approach should be used with caution.
If you have questions or want to discuss SEO promotion strategies, please contact the SEO studio "SEO COMPUTER" with any questions by email info@seo.computer.
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