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After choosing a topic, assembling semantics, registering hosting and domain, installing the engine and downloading the main plugins, it is worth carrying out basic SEO optimization of the pages. To do this, you can use a convenient plugin that will help improve the visibility of your site in search engines.
Depending on your preferences, you can use different SEO tools. Some use a plugin with a simple interface, others with advanced features. In any case, the SEO plugin helps you configure the necessary parameters to improve site indexing.
The plugin installation process is standard - just find it in the directory, install and activate. After activation, the plugin will prompt you to connect to your account to purchase a subscription. However, if you want to set everything up yourself, it's best to skip this step.
Now the plugin settings will open. For more precise settings, it is recommended to use the advanced mode, which will open all the additional functions and settings of the plugin.
Among the many proposed modules, you should choose and activate only those that will be useful for your site. It is recommended to include the following:
Now let's configure the basic functions of the plugin. Let's start by setting up the URL for the categories. If the site has just been created and you don’t have any articles yet, you can activate the option that removes the category folder from the address. This will make addresses shorter and more user-friendly.
Next, let's activate redirections for attachments. By default, this will be set to the home page of the site, so it will further improve the experience of the site.
For links and images, it is recommended to activate the nofollow option. This will prevent links from being indexed if you decide to sell links through third-party services in the future.
For external links, it is better to activate the option so that they open in a new tab. This will keep the user on your site even after clicking on an external link.
Breadcrumbs, or breadcrumbs, are worth enabling if your theme supports this feature. If not supported, you can paste the code or shortcode specified in the settings. These chains help the user navigate the site and find the information they need.
It is recommended to include alt tags and titles for each image. This not only improves SEO, but also helps make the site more accessible to users with disabilities. However, at the first stage, you can use auto settings, which will provide basic optimization.
For the robots.txt file, it is better to use the optimized version, which can be found in specialized services. This will help you set up page indexing correctly.
In the "Miscellaneous" section, you can disable unnecessary features, such as page ranking or editing the .htaccess file. These options are not needed initially and are best left alone.
Monitoring 404 errors will help you keep track of pages that are no longer accessible. If you accidentally delete a page or change its URL, this tool will help you avoid losing traffic.
If you change page URLs, enable redirection. This will automatically direct users to the new address, avoiding 404 errors and lost traffic.
The metadata settings in the plugin are already optimized by default. However, you can further customize meta tags for the home page, as well as for individual post and archive pages.
If your site is targeted to a specific region, filling out local SEO information will help improve your site's chances of appearing in local search results. This can be useful for a business that provides services in a specific geographic area.
Links to social networks associated with your site are written here. In the future, you can set up automatic publication of new materials from the site to these groups.
Post type settings allow you to control how content appears on your site's pages. For example, you can configure page titles to display in a specific pattern or disable unnecessary elements.
If you are using another plugin to generate a sitemap, such as Google Sitemap XML, then you should disable this option here to avoid conflicts. Otherwise, you can use the internal sitemap built into the plugin.
After completing these steps, your SEO will be set up at a basic level. With this plugin, you can easily track errors, redirects, and also get information about the status of the SEO components of your site. In the future, you can fine-tune each article and page to improve their position for key queries.
If you have any questions about setting up SEO or need additional help, please contact the SEO studio "SEO COMPUTER" at: info@seo.computer.
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