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Are you really ready for change?
In times of crisis, most experienced entrepreneurs begin to cut marketing costs. This is a completely logical decision.
Today, it is important to support those who bring profit to your business, and the costs of contextual advertising and targeting can be reduced, unless these channels are the main source of orders.
Elimination of remote specialists and redistribution of tasks among full-time employees is also a common solution in difficult times. There are also situations when it is necessary to make difficult but necessary decisions for survival.
--- What if you have salaried employees who can help the business even while working from home?
Do you have a website? It's time to update it! The content on your website is a long-term investment. Well-written materials can last 5, 7 or even 10 years, helping to attract new customers. People go to the site, read, become interested and gradually move towards a deal.
Of course, you can continue to complain about the bad situation and think how bad everything is, but remember - self-isolation will end someday, and purchasing power will return.
The companies that will survive will be those that are willing to adapt and improve their processes, not those that simply inflate their costs without doing anything.
--- Why not start preparing now?
1. Review the content on the site.
What pages already exist? Are they relevant? Check how the content matches the current requirements and interests of your target audience.
2. Think about new articles that can reveal more information about your products or services.
Don't know what to write about? A great option is to share examples from your practice or descriptions of recently completed projects.
3. Collect feedback from your partners.
It's not that difficult, especially if you start by writing a review about your partner first. Then he will happily reciprocate.
4. Talk to your employees. Do they want you to have a flow of new applications and interesting orders after quarantine?
Ask employees to come up with 3-5 ideas for articles in their field and help write them.
Distribute responsibilities for site pages among your employees so that everyone can contribute to updating the content.
--- And in the end, you will receive content that will work for you as the most reliable sales manager - 24 hours a day, 365 days a year.
What’s also interesting is that this content will drive traffic to your site without additional advertising costs.
If you have any questions about SEO, you can contact the "SEO COMPUTER" studio for any question by email info@seo.computer.
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