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At the initial stage of SEO optimization, it is important to conduct two key analyzes:
— Research of topics: analysis of audience needs, study of competitors, research of search results;
— Site analysis: technical check, comparison of your resource with competitors’ sites.
These studies will help develop a strategy for a successful start to promotion. This stage of SEO optimization is extremely important, and it is worth paying attention to every aspect at this stage to avoid mistakes in the future. Let's look at how to carry out the analysis and what you should pay special attention to.
The subject of the site is the area of activity of your company that you describe on the site. For example, if a company provides printing services, then the topic will be limited to this niche. If the company also sells souvenirs, the topic will become broader. It is important to clearly define all the types of services you will be promoting.
Demand analysis is a key task at this stage. To effectively build a promotion strategy, you need to understand how demand works. If you correctly digitize requests and demand in your niche, this will help solve several important problems:
To analyze, start with a resource, for example, wordstat.yandex.ru.
Using this tool is very simple: enter queries that match your topic and select the appropriate keywords. Here it is important not only to highlight keywords, but also to select synonyms in order to expand the semantic core.
For an initial assessment of demand and searching for competitors, this simple step is enough. However, for full SEO optimization, it is worth regularly checking the relevance and completeness of the semantic core.
In addition, it is important to understand exactly how demand works in your niche. Is the request predominantly informational, commercial or mixed? This will help you choose the right promotion strategy.
To increase traffic, some sites create blogs that post content aimed at a wider audience. This approach helps not only expand your reach, but also attract users who can become your clients.
Most popular goods and services in Russia are adaptations or improvements of foreign solutions. If your company does not offer innovative products, then SEO promotion of your website is to adapt it to the best practices and successful examples of competitors.
Thus, the next step in the analysis is to study your competitors. Choose those resources that are in the first positions in search results. If they rank in these places, it means they are using SEO strategies successfully.
Next, you need to analyze these sites: their structure, commercial factors, technical characteristics, number of pages, etc. The main attention should be paid to the following aspects:
Commercial factors are elements of a website that motivate a user to take action, such as ordering a product or filling out a contact form. Depending on the specifics of your business, these factors may vary.
At this stage, you can rely on the marketer's intuition to identify the key elements that motivate the user to choose your company. These may be product descriptions, free shipping, 24/7 support, positive reviews and other factors that influence the choice.
To simplify your analysis, you can create a spreadsheet in Excel or Google and record the elements that you think play a key role in the user's decision.
Once you analyze your competitors' websites, extract important insights. For example, if all sites in your niche have landing pages with prices and detailed descriptions of services, be sure to take this into account when creating your own content.
Once this work is completed, the preparatory stage can be considered completed. After analyzing competitive sites and their commercial features, you can move on to a more in-depth analysis of the technical side of your resource and further promotion.
Make sure that the site does not have technical errors that could interfere with its promotion. Check indexing and make sure search engines are correctly displaying your site in search results.
These tips constitute only the initial stage of SEO promotion. However, by following these steps, you can build an effective strategy and start working with SEO promotion on your website.
You can contact the SEO studio "SEO COMPUTER" with any question by email info@seo.computer.
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