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An SEO plan for website promotion is an important tool for specialists involved in its development. It helps organize work and monitor the completion of necessary tasks, as well as analyze the reasons for the increase or decrease in traffic. Each specialist creates an SEO plan based on the specifics of the project, its goals and needs.
The main parameters that are taken into account when creating a plan:
As a rule, such a plan is drawn up by the head of SEO in agencies or teams. It is then adjusted and finalized together with colleagues and the project team. The result is a working document that helps you effectively move towards the goal and adapt the strategy along the way.
We also use a similar plan in our work, providing it to clients to monitor the completion of tasks and control the quality of the process. In this article, we offer an example of a plan for website promotion that can be adapted to suit any needs.
1. Setting up counters.
First of all, we install and configure analytics systems and tools for analyzing the site’s performance (for example, Yandex.Metrica, Google Analytics). We set up goals and check that the site region is correct.
2. Comprehensive audit.
We conduct a detailed audit of the site, identifying errors and shortcomings. Based on the data received, we draw up technical specifications for corrections or improvements. All identified errors and recommendations are transferred to the developers or carried out independently.
3. Maps and directories.
We check the relevance of the data on maps and directories. If necessary, we register the site on platforms such as Yandex.Maps and Google Maps.
4. Design.
We draw up technical specifications for the designer to develop a new website design or its individual elements. After this, we carefully monitor the development process and provide feedback.
5. Start of collecting semantics.
We collect a list of key queries for further website optimization. This process can take a lot of time, so we divide it over several months, continuing to collect the semantic core throughout the entire process.
6. Page optimization.
We analyze the current pages of the site, adjust them to the selected key queries, improving their visibility in search engines.
7. Content of new pages.
We create text content for new website pages. If necessary, we request additional information from the site owner.
8. Setting up index files.
We configure the robots.txt, sitemap.xml and .htaccess file, which contributes to proper indexing and promotion of pages.
1. Competitor analysis.
We study competitors' sites that are in the top 10 search results. We make recommendations for improving our own positions based on the data received.
2. Acceptance of audit results.
We accept the results of the site audit and adjust the work based on the findings.
3. Design.
We evaluate and approve design layouts for the website. If necessary, we make changes and coordinate them with the designers.
4. Semantics.
We continue to work on collecting new requests and optimizing them, forming the structure of new pages.
5. Page optimization.
We optimize pages for new collected keywords and phrases.
6. Content of new pages.
We create texts for new pages by ordering them from copywriters or requesting the necessary materials from the site owner.
7. Implementation of the first part of the structure.
We take the first steps to create new pages on the site, fill them with content and check the correctness of display.
1. Search for sites to post links.
We are looking for suitable resources for placing links, contacting site owners, agreeing on the budget and conditions for placing links.
2. Creation of new entry points.
We collect new key phrases and create new pages or sections to post them. We are constantly developing the site.
3. Acceptance of the work of other specialists.
We accept ready-made works on design, content, as well as improvements based on the results of an audit of the site and competitors.
4. Spot work with already worked pages.
If the result is not satisfactory, we re-optimize the pages.
5. Analytics of user indicators.
We conduct a usability audit, study behavioral factors, and evaluate the metrics of failures and duration of visits. We make recommendations to improve the user experience.
6. Work on snippets.
We are working on the appearance of pages in search results, optimizing them to increase click-through rates.
1. Placement of materials.
We are starting to post external materials (articles, press releases) on third-party resources to increase the link mass.
2. Semantics.
We continue to work on expanding the semantic core, creating a structure for new pages and optimizing them.
3. Optimization analysis.
We evaluate the results of the optimization and develop recommendations for further actions.
4. Monitoring of results.
We actively monitor the site’s positions in search engines and adjust the work depending on the results obtained.
5. Working with competitors.
We continue to monitor the actions of competitors in order to quickly respond to changes in the niche.
6. Increasing project trust.
We carry out a set of measures to improve the authority of the site for search engines and users.
7. Product optimization.
For online stores, we work to optimize products and improve their visibility in searches.
The work plan remains similar to the fourth month. At this stage, it is important not only to maintain the achieved results, but also to look for new opportunities for growth.
During this period, you can add additional stages:
It is worth remembering that the results of SEO promotion do not appear instantly, and a stable result can usually be obtained only after a year of work.
If you have questions about SEO, you can contact the SEO COMPUTER studio at info@seo.computer.
