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Hello! We are a digital agency specializing in online business promotion.
Today we’ll talk about how well-tuned SEO optimization helped us increase organic traffic on the site three times in a year. We'll detail the process we used to achieve these results.
The client's goal was to significantly increase organic traffic to the site.
Start of work: February
Initial organic traffic before launch: up to 7,000 conversions per month.
Promotion period: 11 months.
At the first stage, we compiled a semantic core, agreed on priorities with the client and classified key queries into more than 100 clusters. This allowed us to correctly distribute key phrases across the pages of the site. A project was also created to track positions in order to record the first results already in the first month of work.
As a result, more than 3,000 key phrases with queries in search engines were collected.
The next step was a technical audit of the site, during which 20+ important improvements were identified, which we handed over to the developer for implementation. These changes were necessary to improve the site's performance.
We checked the site for broken links, loading problems, introduced micro markup, added alt attributes for images and other technical improvements.
After this, a competitor analysis was carried out and a promotion strategy was formed. We have selected key phrases with a low level of difficulty (KD) for promotion.
Every month, 10 SEO texts were added to the site, including blocks with questions and answers in FAQ format.
The budget for link promotion varied, but on average was about 70,000 rubles.
To purchase links, we used the best donors of competitors and thematic sites with good traffic and a high trust score. Links were purchased through specialized exchanges, as well as through direct work with advertising and news portals.
The dynamics of link mass and organic traffic growth on the site were impressive.
Links play a key role in determining a site's position in search results. They confirm the authority and quality of the site in the eyes of search engines. Proper work with the link profile helps to significantly increase the visibility of the site.
Currently, organic traffic to the site consistently amounts to about 20,000 transitions per month, and in peak months it reaches 29,000 transitions. SEO payback is more than x3.
We have achieved high rankings for many key phrases:
In total, more than 100 queries with a frequency of over 100 searches per month are in the top ten search engines.
Plans for the year are to compete with the largest marketplaces and bring all categories of the site to the TOP 10.
If you would like to order an audit of your website, during which we will analyze its operation and prepare a forecast for the next 6-12 months, write to us by email info@seo.computer.
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