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This article is intended for those who want to know what SEO optimization of a website developed on the 1C-Bitrix platform includes. It discusses in detail the key aspects of promoting and optimizing resources created on this CMS.
Initially, it is worth understanding that 1C-Bitrix is a management system primarily focused on creating online stores. Although it can be used to develop corporate websites, blogs or business cards, this approach is often unjustified. This can be compared to using your phone to perform tasks for which it is not intended: theoretically possible, but ineffective. Therefore, to create an online store containing a large assortment of products, this system is the best choice.
It should be noted that as the number of products in a store increases, performance issues may arise. For example, if you create a test online store on the 1C-Bitrix platform and on another CMS, then initially the site on a lighter system will work faster, since it requires fewer resources. However, with an increase in the range and volume of data, 1C-Bitrix will show significantly better results, since it was originally developed for such tasks.
In order for 1C-Bitrix to work correctly, you need to use powerful hosting. It is recommended to rent a dedicated server, since virtual hosting will not provide the required speed of the resource. If the page loading speed is too slow, this will affect not only the user experience, but also the site’s position in search engines.
There are also negative reviews about the platform, however most of them have become outdated as many technical issues have been resolved. Bad reviews often arose due to a lack of understanding of the capabilities and features of the system.
SEO optimization on 1C-Bitrix begins with the use of the built-in SEO module, which is available immediately after installing the system. In the admin panel you can easily configure all the necessary parameters for each page of the online store.
The main features of the module include:
If we are talking about a catalog page, then in the settings you can see the components that define this data for all pages of a given catalog or information block. You can also edit these parameters manually in the product card.
Additional features are available to owners of the Business version, including integration with Google Search Console, Yandex.Webmaster and other tools.
Using SEO templates allows you to automate the process of page promotion. In 1C-Bitrix you can create templates for:
Templates will help speed up the creation and optimization of pages and avoid the need to manually configure for each product or category. It is important to remember that the data entered into the product card takes precedence over the category settings.
However, it is worth considering that the settings applied to categories will apply to all products within them, so it is important to correctly structure the categories on the site.
The system allows you to add additional properties for information block elements, which allows you to flexibly customize product pages and their SEO optimization. Custom properties can include parameters such as price, size, color and other characteristics of the product.
The settings of the robots.txt file are important for the correct indexing of the site by search engines. This file controls which pages or sections should be indexed and which should not.
A sitemap also plays an important role in SEO. In 1C-Bitrix, you can edit this map to simplify the indexing of pages by search engines.
To improve the speed of a website on the 1C-Bitrix platform, you can use several methods:
These methods will help to significantly improve the speed of the online store and provide users with a more comfortable interaction with the site.
Schema.org micro markup helps search engines better understand the structure of content on a page. This allows you to improve the presentation of the site in search results, and also contributes to more accurate ranking.
Human Readable URLs (HURLs) make page addresses more understandable and attractive to both users and search engines. In 1C-Bitrix, you can configure automatic creation of CNCs based on H1 headers or manually set them for each page.
You can also create shorter and more convenient links, which will improve the perception of the site and simplify its navigation.
To increase the trust of users and search engines, it is important that the site operates using the HTTPS protocol, which requires an SSL certificate. This not only increases security, but also improves search engine rankings.
Despite all the advantages, there are also disadvantages that can make website promotion difficult:
However, these issues can be effectively resolved with proper configuration and the use of tags such as rel="canonical".
To expand the functionality of 1C-Bitrix, many modules and extensions have been developed. Some of them duplicate standard functions, but many add new features that can significantly improve the performance of the site and admin panel.
Based on the examples discussed, we can conclude that 1C-Bitrix is an excellent platform for SEO optimization and creating online stores. All the necessary functions for website promotion are already built into the system, which greatly simplifies the webmaster’s task.
If you have any questions about SEO or website optimization on 1C-Bitrix, you can always contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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