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Creating Frog SEO Speeder
In this article, we will take a closer look at how to work with one of the most popular technical SEO audit tools - Screaming Frog SEO Spider. This tool is ideal for analyzing errors on a website. It can be used both to analyze your own projects and to check third-party sites or sites that you plan to purchase.
How to use the program
Launch the program and leave the default settings. Enter the site URL into the address bar and click "Start".
The program will start scanning the site. What should you pay attention to? Firstly, the site may contain a large number of images. Secondly, it is important to check external content, such as links to third-party resources (External tab), to ensure that they do not lead to errors. If the number of external links is excessively high, they can be blocked from indexing.
When the scan is completed, the service will show 100% completion. Next, you can begin the analysis.
What should you pay attention to?
The program provides a wealth of information, and if you look at everything, you can easily get confused. Let's look at the main columns and data that require attention.
Column Internal
Here you can see pages related to JavaScript and images. Most often, this data is not important for SEO. However, the -pages are the content that is important. For example, you can see how many regular pages there are on a site, in this case there are 332, and this information is useful for further analysis.
Column External
External links. For example, the site may have links to YouTube videos, which is not a critical issue. However, if there are 55 external links on 300 pages of the site, it is advisable to ensure that they are closed from indexing, unless this is important for SEO.
Response Codes column
Client Error may be interesting to analyze. Errors like 400 mean that the site is linking to missing resources, such as images or documents. A small number of such links is not a serious problem, but it is better to fix them. If there are a lot of errors, for example, 100 on 300 pages, this can lead to a deterioration in the user experience and rankings in search results.
Another point is the use of Cyrillic characters in image addresses. While this does not interfere with promotion, it is recommended to use Latin characters, as older versions of browsers may not correctly handle Cyrillic in URLs.
Next, it is important to check the meta tags. For example, page titles (titles) should not be too short or too long. The optimal length is about 60 characters. It is also important to ensure that the page description is unique and correct. If description is missing, it must be added. Duplicate descriptions should also be avoided, as this can affect behavioral factors and positions in search results.
You also need to check keywords. Although this meta tag loses its significance for SEO, filling it can be useful if you have a project with content that aggregates data from other sources, or if you have an online store with similar products. In such cases, adding keywords can help make the content unique.
Particular attention should be paid to H1 headings. This is an important element for SEO. The absence of an H1, its duplicates, or too long headings can affect the indexing of the page.
In conclusion, Screaming Frog can help identify and correct technical errors, minimizing the risk of search engine penalties and ranking problems.
Program settings
In the Configuration/Spider menu you can select the parameters that will be indexed. For example, for large sites, you can exclude indexing of images or additional content (CSS, JavaScript) to speed up the process. Also in the Advanced section there is a pause setting for high memory consumption, which is useful for working with large sites.
The Preferences tab allows you to configure the length of tags and meta tags that will be displayed in program reports. Here you can adapt the limits to your requirements and receive notifications only for important indicators.
Using the Configuration/URL Rewriting option, you can configure which URLs should be ignored during analysis. The Configuration/Include tab allows you to add additional masks to check specific pages.
In the speed settings (Configuration/Speed), you can change the number of threads and the request limit to avoid problems with protection from DDoS attacks or server overload.
API Access allows integration with other services for downloading data.
Program operating modes
Screaming Frog supports various operating modes. In Spider mode, the program scans a site at a given URL. In List mode, you can load a list of addresses and check them. This is useful for analyzing data from search results or other sources.
These are the main points of setting up and working with Screaming Frog. If you have any questions, don't hesitate to contact.
More detailed instructions and tips can be found in other articles on our website.
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