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High website traffic due to clicking on links or selling goods online is the key to success and stable income for the company. To make money on a website, you need to bring it to the top of search results. And this can be a difficult task. There will be obstacles along the way that may make progress impossible. To correct problems, there is an SEO site analysis; we’ll tell you how to do it below.
First, you will learn what SEO is and how to get to the top of search engines.
Being in the top for key queries is a great success, since thousands of sites are fighting for the first places. It is worth clarifying that some requests are highly competitive. How to evaluate competition? If the traffic indicator exceeds 10 thousand per month, then it is considered competitive.
This is easy to check: we go to the search engine, enter the query “buy a smartphone” in the line, do not forget about the quotation marks and exclamation marks, and they show us a result of approximately 26 thousand clicks. Now let's use the tools to calculate competition. The final figure was “more than 25.”
For successful promotion, the indicator should be in the region from 1 to 5. All keywords that provide solid traffic are actively used by companies, and trying to get customers for these queries is quite difficult, even if you fulfill all the conditions for promotion and analyze the site in advance from the point of view SEO. It remains to select requests with small and medium indicators per month, they are also called low-frequency (up to 1000 per month) and medium-frequency (1000-5000 months). The procedure for selecting queries is called “composing a semantic core”, we will return to it later.
Let's say a list of topics has been prepared, the next step is to write articles and publish them on your web resource. The main thing is to maintain an interval between publications; if you post too often, the topics will quickly end; on the other hand, a long break between publications will negatively affect promotion. Search robots will visit the site less often. The site should be updated with new content evenly every two days, then search engines will see constant updates.
A list of publication topics is prepared in advance so that there is always something to write about. Topics are selected from a semantic core, which also needs to be collected in advance. For these purposes, there are services for analyzing request frequency. These services require you to use exclamation points and quotation marks when entering queries to ensure accurate data.
The selection of the semantic core is done at the very beginning, before choosing the theme of the site, then keywords are collected and the project development and launch on the Internet begins. Next, materials are being prepared for publication. We carry out an SEO site analysis when the project is launched and indexed.
To increase the authority of a site, you need to think about how to keep visitors on the page. Time spent on the site is one of the ranking factors.
You should make easy navigation and place links in articles that lead to other articles - this is called linking. After reading the text, the user will move to the next page, the transition itself and the time are taken into account by search engines, and the website will begin to move to the top.
An additional way to keep the reader engaged is to add breadcrumbs, giving the reader the opportunity to go back.
As articles are written, the website will grow; it is not recommended to keep all the material on one page; it is advisable to create page-by-page navigation.
Content design is important for promotion. The title should be correctly composed and contain keywords that appear in the article. The title of the article will appear in search results.
H1 tag (heading) – should appear once in the text and be at the very beginning of the page. Follow the hierarchy first h1, then h2-h6 (subheadings). The text itself should be made attractive to interest the user.
Meta tag description – description, it will be displayed in the search engine snippet. We add interesting text to the tag to encourage the user to make the transition and do not forget to insert keywords that will be used in the article itself.
Basic rules for writing a snippet:
Text formatting. There are several rules for writing text:
Image optimization – we use a graphic editor to reduce the size and maintain adequate image quality.
In each img you must add an alt attribute and keywords.
The navigation menu is made up of only important links. Not enough space? You can make a drop-down list.
Close links that lead to third-party resources. If there is a need to place a “link” to another site, for example, in the case of writing a review of a program, when you need to indicate the official site for downloading software. In this case, add the rel and nofollow attribute. This attribute will tell the search engine not to follow the link.
Sitemap – there are two types: xml and .
1. Xml is required to help search bots find new content faster. This is especially useful if the article is too far away and difficult to access by search engines. Added to any folder, you need to specify the path in robots.txt (a special document that search engines use, a full example is located below in the article).
2. – custom site map, comparable to the contents of the book. Using it, readers will be able to quickly find the information they need. Typically the sitemap link is located in the navigation bar.
This type involves placing external links leading to the webmaster’s resource. Sites that link to another website are called donor sites. The conditions for selecting quality resources are ideal indicators in all respects: attendance, ICS and trust. If you get a link on one such resource, the position of the website will improve and its position in the search results will increase.
Let's give an example: a student wrote a scientific paper and published it on the Internet. Two people read it. The first is a world-famous professor, the second is another student. Both liked the work and shared a link to the material. So, a professor's link is considered more valuable than another student's link. The same rules apply in SEO, so we choose popular sites and look for ways to place our links there.
Before posting on a third-party resource, do a check; if the resource is subject to AGS or Panda Google, then we ignore such sites, they can harm promotion.
If you have any questions, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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