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According to research, more than 70% of Internet traffic now comes from mobile devices. This means that if your site is not already responsive, you should consider updating or redesigning it. You can check the website’s adaptability using special services or simply by narrowing the browser window in which the website is open.
Google pays special attention to site loading speed, especially for mobile devices. To check how fast your site loads, use the PageSpeed Insights tool. If your site scores less than 70% on mobile or desktop, it's worth analyzing the reasons and making a plan for improvement.
AMP (Google) and Turbo Pages (Yandex) technologies allow you to speed up page loading, minimizing the use of CSS and JS code. This is especially important for news sites, online stores and other resources where loading speed plays a key role.
This year, it is important to create not just optimized text blocks, but to combine text, images, videos, tables and other elements to best satisfy user requests. High-quality technical specifications for copywriters and careful optimization of content taking into account competitor analysis are the key to success.
If you are writing an article, for example, about the technology of laying floor screed, it will be much more effective to create a video showing the entire process. This will improve not only search rankings, but also behavioral factors that are important for SEO.
In order to improve your website's position in search results, it is important to actively use social networks. Platforms like VK, Instagram and Facebook will help search engines know that your site is in demand. It is better if you also have a YouTube channel where you can post links to your website.
The use of voice search is becoming increasingly popular. Although the trend has not yet fully embraced the CIS countries, with the development of voice assistants such as Alice from Yandex, its popularity is expected to increase significantly in the coming years.
Without a strategy for building high-quality external links, it is difficult to achieve high positions in competitive niches for high-frequency queries. The fact that “links are dead” is a myth, and links still play an important role in SEO.
To increase the clickability of snippets in search results, it is useful to implement Schema.org micro markup. For example, you can use Product markup for products, Breadcrumb for breadcrumbs, Article for articles, and AggregateRating to display ratings. There are many other types of markup that can help improve the visibility of your site.
Website usability plays a key role in customer retention. The easier and more convenient your site is to use, the more likely it is that visitors will stay and behavior will improve. It’s also important to remember that beautiful and user-friendly websites tend to have higher conversion rates.
If you don't know where to start promoting your website, you can seek advice. Write to the SEO studio "SEO COMPUTER" with any question by email info@seo.computer.
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