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In order to clearly demonstrate how various SEO technologies work, let’s look at their use on three main types of sites:
· Online stores.
· Service sites.
· Information sites.
1. Content for ranking. This is one of the most important factors. Without quality content, it is impossible to get to the top of search engines.
2. Content analysis of successful competitors. This technique is suitable for experienced SEO professionals. A thorough analysis of competitors' landing pages is carried out, and then the content of their content is compared with yours. This way, you can see where you have gone too far with keywords or, conversely, where they are not enough.
3. Structure through tag tiles. Keywords are integrated into the site structure and become active elements, which helps improve page visibility.
It should be understood that text analysis of competitors does not provide a 100% guarantee of getting to the top positions. Many people mistakenly believe that it is enough to simply adjust the page to the median. However, this approach is not always effective. After adjustments, you should continue to work on the site, using other more comprehensive methods.
1. Testing SEO texts. Today, in most online stores, SEO texts are optional. In some cases, their presence may even have a negative impact on positions. To do this, you can take several landing pages, remove texts and analyze changes in positions over the course of two weeks. In most cases, there is an increase in positions, although there are exceptions. This does not always mean that the texts are not needed, but rather that the keywords and LSI could be concentrated in these texts. Instead, you can work with keys in the body of pages.
2. Structure through tag tiles. This method is already actively used in online stores. It allows you to significantly improve SEO positions, as keywords are integrated into the site structure.
3. Autocomplete listings. To implement this feature, you will need the help of programmers. However, it is not difficult for experienced developers. Active elements such as tags and product names create keyword density on pages, which helps improve rankings.
1. Using a table of contents. This is an active zone where you can integrate key queries related to the topic of the article.
2. Structure through tag tiles.
3. Related articles. Creating links to other articles within the site not only helps improve the structure, but also increases user engagement.
When testing technologies on different types of sites, don't limit yourself to one page. Apply techniques on multiple landing pages at once and track results.
Don't be afraid to experiment, and success will not be long in coming!
If you have any questions about SEO promotion, please contact the SEO studio "SEO COMPUTER" by email info@seo.computer.
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