SEO text is material that is optimized for certain search queries in order to promote website pages. Writing such text should be aimed at the interests of readers, while simultaneously satisfying the requirements of search engines.
SEO text solves several key problems:
- brings the site to the top of search results for specific queries;
- increases traffic volume;
- interests users and encourages them to cooperate or purchase.
The difference between SEO texts and regular ones is that they must be optimized for both people and search robots. This affects the site's position in search results and helps it rank high. For the text to fulfill its role, it must meet a number of requirements:
- be clear and easy to understand;
- provide valuable and reliable information to the target audience;
- be written correctly, without errors;
- have a structured design: headings, subheadings, lists;
- have sufficient length (at least 2000 characters).
The subject of the text is also important. For example, the description of a ballpoint pen in an online store will not be as voluminous as the presentation of a new laptop model.
- Images embedded in an article must be accompanied by explanatory text containing keywords in the tag's "alt" attribute
;
- Keywords should be evenly distributed throughout the text, using them in the right places;
- Text uniqueness must be maintained at a level of 90% or higher.
Over-optimized texts
Over-optimized text is material that does not benefit the reader.
To identify such text, it is enough to pay attention to the following signs:
- lack of meaning, excessive use of "water", a large amount of spam;
- inappropriate phrases;
- lack of logical structure;
- an excessive number of keywords, highlighted in bold or italics.
Search engines such as Yandex evaluate such materials negatively. The “Baden-Baden” algorithm, which was introduced last year, reduces the position of pages with such texts in search results.
If you focus solely on optimization for robots, there is a high risk of falling under search engine filters. Over-optimized copy looks unnatural and can turn off potential customers because it doesn't provide value.
How not to write
Let's look at the three main mistakes when writing an SEO article.
1. Highlighting keywords in the text
Although it is possible to highlight keywords in the source code to control their placement, on the site such selections are unnecessary. The robot itself will determine the keywords in the text, and the reader will be uncomfortable reading an article with excessive use of highlights.
2. Lots of keywords (overspam)
Overspammed texts are difficult to read and are also subject to sanctions from search engines. It is recommended to use no more than one keyword per paragraph. All text must contain a maximum of three keywords.
3. Texts for cars
Phrases like “buy smartphone price” do not occur in natural communication, so such expressions sound abnormal in the text. Keywords should be organically integrated into the content of the article.
Important:
- if necessary, dilute the keywords with other words;
- use indirect occurrences, since search engines are well versed in the morphology of the language.
How to make good SEO text
Now let's move on to good examples that meet all SEO requirements.
1. The right number of keywords
An excessive number of key phrases scares away the reader and worsens behavioral factors, which in turn affects positions in search results. It is better to use several keywords and distribute them evenly throughout the article, keeping useful and interesting content.
2. Using H1, H2 headings
Structuring your text with headings helps both users and search engines. There should be one H1 heading and placed at the beginning of the article; there can be several H2 subheadings. You can also use lower level subheadings - H3, H4 and so on.
3. Linking in the text
Linking is a system of internal links that direct visitors to other pages on the site. It helps further explain topics, suggest other articles, improve navigation, and keep users on the site longer. This also has a positive effect on search engine rankings.
How to check an SEO article for errors
You can evaluate the quality of an SEO article based on several criteria:
- Uniqueness. The higher the uniqueness, the better, but it should be at least 85-90%.
- Nausea. This is the frequency of repetition of words.
- Spammed. This is the number and frequency of key phrases in the text.
- Water content. The ratio of useless words to the total number.
To check the quality of text, there are specialized services, such as Turgenev, Glavred, Text.ru and Advego.
Let's sum it up
SEO website promotion depends on quality content, especially texts, which should be targeted at both people and search engines. Modern texts must be interesting and useful in order not only to attract the audience, but also to keep them on the site, which also affects ranking in search results.
Although writing such texts is a difficult task, it is worth it if you want to rank high in searches. High-quality SEO articles will bring success, and both search engines and your users will definitely appreciate it.
If you have questions or suggestions, do not hesitate to write to the SEO studio at info@seo.computer.
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