SEO terms in Digital

A list of SEO terms used in the agency's work is created to simplify the interaction between industry specialists and clients, as well as for beginners.

A

Analysis (audit)

This is the process of monitoring the current state of a resource across a number of parameters in order to correct errors and prevent them in the future. The results of the analysis are necessary for developing further strategies. The optimal frequency is once every few weeks.

D

Business reputation

An intangible asset associated with a person's or company's image in a business.

The synonym is professionalism.

The business reputation of an individual is synonymous with “reputation of a person.”

A company's business reputation is the image of a product, brand or company among potential consumers, which affects sales and business success.

TO

Specific consultation

A targeted solution to a highly specialized issue for additional information. This is a request for missing data from a more competent specialist on the problem.

Consulting (consulting, consulting services)

A service that includes assistance in achieving the goals of the management team by highly specialized specialists in a particular industry.

It means supporting businesses in the search for new ideas, experience and competencies, as well as a fresh look at internal processes from the outside.

The term is borrowed from English - consulting, which literally translates as consultation (a synonym from the dictionary).

Consulting activities

Intellectual professional business support in a highly specialized area.

Consulting company

A team of external specialists who have the necessary skills in a narrow niche and provide business (or department) development services in this area.

Simply put, this is the complete immersion of outside professionals in business development in the same (or related) field.

There is no exact definition on Wikipedia.

Consulting support

Consulting support is a form of business assistance that can be both external and internal. External support is a contractual relationship between two (or more) organizations. Internal - when highly specialized specialists work on the staff of a company in need of a service.

Consulting support

Consulting support is constant work with external consultants, which is carried out on a continuous basis. It can be both external and internal.

Consulting services

These are services provided by consulting companies as part of business development in a narrow area.

General definition of Wikipedia.

Consulting Institute

Consulting Institute - combining various types of consulting in one company to provide comprehensive services.

Consulting process

The consulting process is all stages of business consulting, starting from the customer’s request and ending with the analysis of the implemented recommendations after the work is completed.

Advisory or advisory

Which is correct: advisory or advisory? For use with the words “services” and “help”, only “consulting” is correct.

The difference between the terms: "consultative" is a variation of the word "consultation", while "consultative" has the meaning of advisory.

Consultation system

Consulting system - helping businesses implement and adapt new technologies to ensure profitability.

Consulting communications

Consulting communications is the interaction between the customer of a consulting service and the performer, as well as between employees and colleagues. These communications include different ways of exchanging information in business communication.

Consulting firms

Consulting firms are commercial, independent companies that provide contractual assistance to businesses on a wide range of issues.

Consultation

The word “consultation” (or consulting) is synonymous with the word “consulting”.

Crowd

Crowd is a translation from the English word crowd, which means a group of people, crowd, mass. In the digital sphere, this often means “mass” or “publicity.”

Crowd marketing

Crowd marketing is the search and analysis of the target audience on various public platforms for the purpose of marketing promotion. This is communication with the brand’s audience through reviews and recommendations to promote products.

ABOUT

Traffic volume

The volume of traffic in Yandex.Direct is an indicator that indicates the ratio of the number of clicks on an ad and the bid. The higher the bid and the more visible the ad, the more traffic it receives.

Optimization

Optimization is the search for the most effective solutions to achieve maximum results while minimizing costs.

Synonyms: rationalization, improvement, improvement.

P

Support

Synonyms for the word “support” are help, assistance, revenue.

Translation from English - support.

Promotion

Synonyms for the word “promotion” are development, growth, popularization, promotion.

Translation from English - promotion.

R

Promotion

The synonym and translation are similar to the word "promotion".

Reputational risks of the company

A company's reputational risks are the likelihood of a negative image of the company arising due to the perception of any action or decision made.

Synonym: reputational losses.

Reputational potential

Reputational potential is the totality of a company’s relationships with clients, partners, and government. authorities and the media, influencing the assessment of the quality and reliability of the company’s products or services.

Reputation

Reputation is the opinion of a group of people about a product, person or phenomenon. It can be both positive and negative. Reputation is an intangible asset that influences the perception and trust of an entity.

Synonyms: name, image, fame.

Person's reputation

A person’s reputation is the perception of a person’s personal and business qualities that form the impression of a person as a partner.

WITH

Seminar

A seminar is a consulting service provided to students on any topic with the opportunity to ask clarifying questions. The basis for this is reports on practical results.

Consulting firm strategy

The strategy of a consulting firm is the development of a company's development path, which begins with an analysis of the current situation and ends with planning for the future, taking into account mistakes and successes in the past.

U

Management consulting

Management consulting is work to improve management and business processes.

E

Expert

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