SEO support during the website development stage. Why do you need to plan your promotion in advance?

Do you want to create a new website? Have you thought about its online promotion? In fact, it is necessary to plan SEO optimization already at the development stage.

Often, SEO specialists are brought in only after the site is launched, which leads to the loss of many benefits from the very beginning.

Let's look at why it is important to involve an SEO at the development stage.

• Time. When SEO work begins simultaneously with the website creation process, this significantly speeds up the process of further promotion. The site will be ready for optimization from the first day of launch.
• Money. There are cases when the customer, designers and developers have different ideas about the functionality of the site, while search engines require a certain structure. Without the participation of an SEO specialist, the site may not be ready for promotion, which will require additional costs for further development in the future.
• Mood. It's frustrating when a customer has already paid for a project and then it turns out that changes need to be made.

Involve an SEO specialist at an early stage of development to avoid additional costs of time, money and nerves.

What should an SEO specialist do during website development?

There are several stages in the process of creating a website:

• Client briefing and analysis
• Definition of structure
• Prototyping
• Design and layout
• Website implementation
• Working with content

Stage 1. Client briefing and analysis

The project manager, together with an SEO specialist, develops a brief for the client, on the basis of which the following is determined:

• The main goal and objectives of the project
• Client problems and ways to solve them
• Key areas of the company’s activities, its USP and values ​​for consumers
• Target Audience
• Direct and indirect competitors

In addition, the specialist analyzes successful competitors, examining their product range, website structure and methods of attracting traffic.

This stage allows specialists to better understand the client’s business and identify the necessary pages and website elements for effective promotion.

Stage 2. Development of the structure of the future site

An SEO specialist forms a semantic core, defines search queries and creates a site structure based on user requests. The structure is based on three types of queries:

• Informational (articles, reviews, useful materials)
• Navigational (specific brands, stores)
• Commercial (aimed at purchasing)

For clarity, a Mind Map is created that displays all sections and pages of the site.

Stage 3. Prototyping

At this stage, the optimizer and prototyper work together to think through site navigation, improve the user experience and reduce the likelihood of failures. Page prototypes are created taking into account usability and ease of interaction with users.

The coordinated work of specialists at this stage has a positive effect on usability and contributes to better ranking of the site.

Stage 4. Page design and layout

The designer creates page layouts, and the layout designer is involved in their implementation. An SEO specialist checks:

• Page navigation and linking
• Availability and relevance of content
• Presence of breadcrumbs
• Correctness of headings, subheadings and their markup
• Availability of meta tags
• Adaptability for all devices
• Compliance with layouts

Stage 5. Website implementation

An SEO specialist creates a technical specification for programmers, in which he describes working with:

• Meta tags
• Adding a site to search engines
• Sitemap
• Robots.txt file
• Setting up redirects and 404 errors
• Working with duplicate pages
• Web analytics integration
• Micro markup
• Favicon

The result is a website with basic SEO optimization, which will become the basis for further promotion.

Stage 6. Working with content

One of the key stages is the creation of SEO-optimized texts. An SEO specialist creates a content plan, which includes informational articles and SEO texts for the copywriter. To increase traffic, you can also use automatically generated texts for various pages of the site.

Involving an SEO specialist at an early stage of development helps your site get top positions

In one of our cases, the client was faced with the problem of decreasing positions in search results.

After conducting the analysis, we realized that changes were needed in the structure and design of the site. We have implemented:

• New prototypes for the catalog and product cards
• Website redesign
• Smart SEO filters for products
• Creating new landing pages to attract additional traffic
• Generating useful content for filter pages
• Improvement of text markup and product linking on pages with information content

All these changes allowed us to significantly increase conversion traffic and return the site to the top positions of search results.

SEO support at the development stage will help you avoid unnecessary expenses, mistakes in promotion, and even site blocking. By collaborating with SEO specialists from the very beginning, you get the maximum return from the Internet project and begin to make a profit from the first days of the site’s operation.

If you need help developing or promoting a website, you can contact the SEO studio "SEO COMPUTER". Write to us by email: info@seo.computer.

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