SEO specialists argue with Google over the processing of subdomains and subdirectories

There has been a lot of discussion lately about how Google handles subdomains and subdirectories, which has caused a lot of controversy among SEO professionals.

Recently, in a video, Google expert John Mueller said that both options (subdomains and subdirectories) can be effective for SEO. He noted that the choice depends on the specifics of the business and the structure of the site, and not on the preferences of the search engine.

However, after some time, a controversy broke out on Twitter. Some SEO experts have begun to argue that the search engine favors sites that use subdirectories, and that this is a more profitable option for increasing search rankings.

John Mueller expressed surprise at the accusations, explaining that Google views both approaches as equivalent from an SEO perspective. According to him, the main selection criterion is the logic and structure of the site, and not the impact on indexing.

The dispute continues to gain momentum, attracting more and more participants, including Google representatives. One of the key points of discussion was the question of whether Google actually treats subdomains and subdirectories the same. At the moment, there is no consensus on this matter, and leading SEO experts continue to participate in the discussion.

In response to this controversy, the famous SEO optimizer Friesen summed up the situation by saying that the choice between subdomains and subdirectories should depend on the specific tasks and structure of the site, and not on the opinions of individual specialists.