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Much has been written about the types of programmers and how to work with them, but there is much less information about marketers and SEO specialists. Based on personal experience, I tend to divide SEO specialists into two main types, each of which requires a different approach. Although there are many other “types,” these two are the most common on the market.
The first type of SEO specialist is an adventurer. This word should not be taken solely in a negative context. As a rule, these are young, energetic people with a positive attitude and a certain amount of naivety. They often have millennial characteristics and truly love their work, but may not be able to handle criticism and criticism. In the process of working on projects, they often generate original ideas and creative approaches, but, unfortunately, do not always bring them to completion. Most of the proposed ideas may turn out to be ineffective, but it is those that work that often become the basis for success.
When working with such people, it is important not to get carried away by their ideas, but also not to completely ignore them. If an idea is not suitable for the current project, you need to openly discuss why it will not be useful. For more effective interaction, it is recommended to set clear goals and monitor their implementation, intervening in the process as necessary.
Adventurers see their work as a game, not a duty. They love to overcome difficulties and receive rewards for it. Sometimes they sincerely believe that they deserve to be paid just for their presence, which requires special attention from management.
When creating or promoting websites, such specialists often use an intuitive approach, developing an original structure, design and content. At the same time, it is important to monitor their projects and not allow tasks with low performance to be ignored. Results may vary: in the initial stages, the adventurer will most likely not be able to accurately predict the outcome, but if he is interested in the project, he will put all his effort into it and will likely succeed.
The advantages of this approach are many ideas that can be intelligently monetized if the work is properly organized. The disadvantage is that it is difficult to control and requires constant attention to detail.
Conservatives are reserved, rational people who tend to avoid risks and prefer to work with proven technologies. They do not get involved in uncertain situations and always try to predict the outcome of their actions. In the field of Internet marketing, such specialists often become analysts with excellent command of complex tools and methodologies.
Conservatives always strive to use the minimum resources to solve problems. They like to keep everything under control by creating various registers, tables and summary data. Such specialists act according to a predetermined plan, do not require much supervision and can work independently.
However, despite their effectiveness, conservatives do not receive significant emotional satisfaction from work, so they often seek distraction in hobbies such as active sports or tourism.
When problems arise, conservatives prefer not to change direction, but to look for solutions using patches. This allows them to ensure stability and predictability of results.
The advantages of working with conservators are high predictability and ease of management. However, they are not inclined to search for innovations and new ideas in crisis situations.
There are several less common types of specialists that also occur in professional environments. The development of such types is associated with certain difficulties, but with the right approach, stable results can be achieved.
A businessman is a specialist for whom everything comes down to money. He always tries to express the cost of decisions in financial terms and evaluates the effectiveness of actions in terms of profits. Typically, a businessman squeezes profit from the work of other specialists, such as adventurers or conservatives. In such cases, the innovative ideas of adventurers are often stifled because the entrepreneur cannot accurately predict the outcome, which prevents him from working with new and innovative solutions. Conservatives can work with this type more successfully, since their actions are more predictable and produce clear results.
A swindler is a type that most often appears when a specialist begins to sell his services, but does not develop professionally. He may demonstrate charisma and good relationships with clients, but his productivity and efficiency often leave much to be desired. Fraudsters tend to create solutions that seem attractive at first glance, but do not provide real effectiveness. They sell "magic pills" - they promise instant results, but do not strive to develop their technologies and methods. In the process of working with such a specialist, a business may be at risk, since its effectiveness is not always obvious, and refusal to cooperate causes the client to fear failure.
If you have any questions, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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